What does Salesforce have in store for marketers in its Spring 2025 release?
It’s the time of year when Sales force releases its spring updates, which will roll out this year between January and March 2025, based on the Salesforce products and features your team uses.
We looked at updates to Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot), and New Personalization (formerly Einstein Personalized) to find the most exciting and useful updates for marketers.
The Salesforce Spring 2025 updates have three main themes:
Using AI to improve marketing efficiency and effectiveness, including uses of Agentforce (of course) and support for multilingual content in Account Engagement.
Better data management and streamlined workflows. The ability to copy assets to your CMS via API is one example of how Salesforce helps marketers automate previously manual tasks and improve the flow of information between platforms.
Increased control and visibility. Marketers will benefit from improved visibility into feeds, the new marketing calendar, and more accurate information on email send failures.
Dig Deeper: Salesforce Agentforce: What You Need to Know
6 Salesforce Updates B2B Marketers Will Love
The Salesforce Spring 2025 release includes six updates, specifically those aimed at helping B2B marketers do their jobs more effectively.
Agentforce now helps generate campaign content
Marketers will be able to generate campaign content for emails and landing pages using Agentforce. This Marketing Cloud update leverages AI to streamline the content creation process, saving marketers time and effort.
Generate campaign briefs faster
The Brief Campaign Prompt in Marketing Cloud’s Prompt Builder is an AI-powered feature that will generate a brief name, key message, audience description, and detailed campaign objectives.
Create marketing campaigns with Agentforce
Agentforce Campaign Designer in Marketing Cloud (in beta) edits and refines campaign strategy, multi-channel feeds, and content from a single interface. It’s a centralized platform to manage all aspects of your campaigns, making it easier to organize your work.
Automate your data flows
The Account Engagement Dataset automates the creation of data feeds in Data Cloud, eliminating the manual effort of creating landing page data feeds, email lists, and marketing forms.
It’s easier to copy assets in Account Engagement
You can now copy resources to your content management system (CMS) via API In version 5 of the Account Engagement API. You can copy email, file, form, and landing page objects into a Salesforce CMS workspace, streamlining content creation and ensuring consistency across platforms.
Get more visibility into email sending issues
Enhanced list email reporting in Account Engagement provides more granular insight into email send failures, helping marketers troubleshoot issues and closely monitor deliverability rates.
Dig Deeper: Email Deliverability: What You Need to Know
What Marketers Need to Know About the Salesforce Spring 2025 Update
Here are the key takeaways for marketing team leaders and leaders after the Spring 2025 Salesforce updates:
It’s Time to Embrace AI Marketing: The Spring 2025 Update is a significant step toward AI-driven marketing. Salesforce is clearly investing in AI to streamline marketing workflows and improve efficiency. Leaders must encourage their teams to adopt these new tools and explore their potential.
Marketing Cloud now offers enhanced audience tools: Leaders should encourage their teams to explore the new Prospect object, account scoring rules, and the ability to create and preview segments directly from campaigns. They could lead to more effective targeting and prioritization of high-value prospects.
New customization tools: New reusable personalization settings encourage consistent and efficient personalization of email components and merge fields.
