It’s not easy to describe savannah bananas to someone who hasn’t seen them in action. They’re part baseball team, part traveling circus, and 100% entertainment.
The Bananas play a game they call “Banana Ball,” which is similar to baseball in many ways, but with shorter games, 11 rules you won’t find in baseball, and more than a dash of vaudeville to go along with it. good measure.
It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bananas have built a loyal following, some of whom have, for years, entered a lottery for a chance to see it all in person.
We started a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never never seen the team play in person. .
If you think the company and products you sell play in a different league than Savannah Bananas, you’re probably right. But that doesn’t mean you can’t learn from how bananas built a phenomenon.
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