Week of November 4: night tv information audiences: election week stimulates the three tv information applications
The primary week of November started with a US presidential election that noticed the president elected Donald Trump defeat the vice chairman Kamala Harris. The drama surrounding election night time and its aftermath captured the eye of all three night newscasts, each in complete listeners and the Adults 25-54 demo.
The night newscasts of NBC Information and CBS Information fared notably nicely, as each posted double-digit beneficial properties within the demo coveted by advertisers. However all three applications noticed complete viewership declines year-over-year in comparison with 2023, suggesting that viewers erosion stays a headache that broadcast community executives should face. assault.
Word: ABC World Information Tonight weekly averages are based mostly on two days (Wednesday by Thursday). The Monday (11/04/24), Tuesday (11/5/24) and Friday (11/8/24) broadcasts have been renamed WNT-ABC. NBC Nightly Information weekly averages are based mostly on 4 days (Monday and Wednesday by Friday), with the Tuesday present (5/11/2024) coded as a particular. These broadcasts are excluded from weekly and seasonal averages.
ABC World Information tonight with David Muir averaged 7.371 million complete viewers and 1.075 million A25-54 viewers for the week. Tv information is up +2% and +6% respectively in comparison with the earlier week. its efficiency throughout the identical week in 2023 (the week of November 6), WNT was down -11% in complete viewers and -7% within the demo.
NBC Nightly Information with Lester Holt completed second on the night newscast, averaging 6.071 million complete viewers and 967,000 A25-54 viewers. This interprets to weekly beneficial properties of +6% and +23%, respectively. Yr over yr, Nightly Information noticed a double-digit decline of -12% in complete viewers and -10% within the demo.
CBS Night Information with Norah O’Donnell had 4.536 million complete viewers and 787,000 viewers within the demo for beneficial properties of +2% and +13%, respectively. In comparison with 2023, complete viewers have been down -8%, however noticed a +16% achieve within the demo, the one community to keep away from a decline on this class.
Reside plus similar day Nielsen averages for the week of November 5, 2024:
ABC NBC CBS • Complete viewers: 7,371,000 6,071,000 4,536,000 • A25-54: 1,075,000 967,000 787,000 Supply: The Nielsen Firm, NTI complete viewers, adults 25-54 and adults 18-49 stay + SD Present week (with out 4/11/24), earlier week ( with out 10/28/24) and Week a yr in the past (with out 6/11/23). Most up-to-date knowledge feed: 2024-2025 season (09/23 – 09/24/11) and 2023-2024 season (09/25 – 11/12/23). Nielsen rankings for ABC, NBC and CBS embody extra broadcasts in some markets. As of 08/31/20, nationwide rankings additionally embody out-of-home (OOH) viewing. Averages based mostly on common TV broadcasts.
