Week of December 9 Morning news ratings: Today stands alone in week-over-week growth
Morning show battles are settling into the new normal as NBC News’ Today continues to be the most-watched show among total viewers and the demo coveted by Adults 25-54 advertisers.
Today widened its lead over ABC News’ Good Morning America during the week of December 9 and extended its winning streak in total viewers to seven weeks. Additionally, Today was the only morning show to see week-over-week growth in both measured categories.
Meanwhile, CBS Mornings continues to narrow its demo gap with GMA; only 59,000 A25-54 viewers split the two shows last week.
According to live and same-day data from Nielsen, GMA averaged 2.691 million total viewers and 453,000 viewers in the demo, for declines of -2% and -5%, respectively. compared to the previous week. Looking at its performance during the same week in 2023 (the week of December 11), GMA is down -6% in total viewers and -13% in the demo.
Today, it continues to dominate GMA with 2.825 million total viewers and 707,000 A25-54 viewers, for weekly gains of +1% and +4%, respectively. Year over year, Today grew +1% in total viewers and +3% in the demo.
In third place, CBS Mornings recorded 2.052 million total viewers and 394,000 demo viewers, for respective decreases of -2% and -4% compared to the previous week. Compared to 2023, the morning show is down -11% in total audience and -22% in demo.
ABC BNC CBS • Total number of viewers: 2,691,000 2,825,000 2,052,000 • A25-54: 453,000 707,000 394,000
Source: The Nielsen Company, Total Viewers NTI, Adults 25-54 and Adults 18-49 Live + SD Current week (excluding 9/12/24), previous week (excluding 2/12 /24) and year- A week ago (without 11/12/23). Most recent data feed: 2024-2025 season (09/23-12/15/24) and 2023-2024 season (09/25-12/17/23). As of 08/31/20, national rankings also include out-of-home (OOH) viewing. Averages based on regular TV broadcasts.
[Editor’s Note: Due to the upcoming holiday, this will be the last morning ratings report of 2024. Reports will resume the week of Jan. 5]
