Thirteen appears to be a lucky number for WeatherTech, as the American auto accessories and home accessories company returns to the market. Super Bowl for the 13th time, including two years of broadcasting several in-game spots.
The new campaign, which will air in the second quarter, comes from its longtime agency partner, Pinnacle Advertising, which used Super Bowl awareness to help grow the WeatherTech brand.
“WeatherTech’s Super Bowl advertising success demonstrates the importance of investing in big media moments for businesses of all sizes that have a great story to tell,” said Michael Magnusson, founder and CEO of Pinnacle Advertising.
Magnusson said the company is excited to bring a new evolution of its story to the game this year, which will “prove that up against major global brands, independent American companies can have a larger-than-life impact on the biggest global brands. advertising scene.
In previous campaigns, the brand has used gaming as an opportunity to presenting its American-made history to a mass audienceemphasizing its precision manufacturing processes and attention to detail.
This year, the brand is taking a different approach with what it describes as an action-packed, music video-inspired story that shows how WeatherTech helps you live your best life.
“The Super Bowl is more than just a game; it’s a cultural moment that gives us a unique platform to connect with millions of consumers,” David MacNeil, CEO of WeatherTech, said in a statement. “Pinnacle Advertising has been an incredible partner over the past 16 years, consistently delivering work that has helped grow our brand and drive our sales. »
