Tools of the Trade is a feature to highlight the many tools that contribute to the success of advertising and marketers. Tools can be anything that helps people be at the top of their game, from a favorite drawing table to the best software to a lucky pen to a vintage typewriter to a pair of headphones.
The next step is Lyle Jenksexecutive creative director at Bond
What tool do you use all the time at work and how does it inspire your work?
The Yeti GX microphone.
Why is this your favorite?
The Yeti GX has become an indispensable part of my work environment. We all know how important video calls have become to our daily work, and as someone who presents a lot, it’s crucial to sound clear and professional.
Your basic headset microphone is not enough. Audio quality can be poor and distracting. With the Yeti GX, I ensure quality sound and there is no compromise on clarity. Plus, having the boom arm visible in video chats sends a subtle signal to clients and colleagues that I’m a little quality crazy. It’s also a common icebreaker: people usually comment on it when I get a call.
It’s useful for everything from quick team check-ins to client presentations, and it’s also my go-to tool for recording voiceovers for scratch tracks in our video spots. And while it’s primarily a home office tool, I can detach it and take it with me if I need to.
How did you acquire your tool or first hear about it?
Like many, I upgraded my home office during the pandemic. Stuck at home, I realized the importance of good audio quality and started researching microphones. Our customer Logitech G had the perfect solution. The Yeti GX was easy to set up and use, and it quickly became a staple in my daily routine.
How does this help you succeed?
It’s amazing how much confidence a good microphone can give you. There’s something about sitting in front of a high-quality mic on a boom that makes me feel like a professional broadcaster. This confidence is invaluable, especially during big concept presentations or new business pitches. Clear, crisp sound helps convey ideas effectively and ensures my voice stands out.
Does it have sentimental value?
As much as a microphone can, yes. This represents a time of major change and adaptation for me. The shift to remote work was a significant adjustment, but it also brought new flexibilities and opportunities. When I use the Yeti GX, I am reminded of how our work environments have evolved and how we have adapted to new ways of communicating.
Do you think your tool could go viral on TikTok? Why or why not?
Who knows? TikTok is unpredictable, but I think it has potential. Everyone is tired of the poor sound of basic headset mics, and the Yeti GX offers a simple and effective upgrade. It’s especially attractive to anyone with a desk setup because the boom arm can be easily moved when not in use. It’s a small change that can have a big impact, and it’s the kind of content that resonates on TikTok.
We want to know what tools you use to succeed. If you would like to contribute or know someone who would like to be featured in Tools of the Trade, contact [email protected] and fill our investigation.
