TikTok tells advertisers that US campaigns will resume on Sunday after temporary pause
In an about-face, TikTok told advertisers that ad campaigns targeting U.S. audiences would resume running ads on Sunday, following the close from its platform for just a few hours, according to a note reviewed by ADWEEK.
Live campaigns will, however, have “some limitations.”
The memo notes that while TikTok has strengthened its infrastructure to minimize disruption, it still anticipates “temporary service instability that could impact advertising in the United States.”
The update follows that of TikTok brutal return after being closed in the United States for more than 12 hours late last night. This morning, the company said it was working to restore service and thanked President-elect Donald Trump for “providing necessary clarity and assurance to our service providers that they will not face any penalties in providing TikTok to more than 170 million Americans and enabling more than 7 million small users.” businesses to prosper.
TikTok’s revival came shortly after Trump announced plans to issue an executive order to block a federal ban on the app.
Meanwhile, TikTok representatives previously told advertisers that all US advertising campaigns will be automatically suspended from January 19 in light of the ban.
Read TikTok’s message to advertisers here:
“We are excited to announce that starting today, TikTok will be available to the majority of US users. During Sunday, ad campaigns including US audiences will resume broadcasting and serve ads to US-based users, although LIVE campaigns will have some limitations.
Although we have strengthened our infrastructure to minimize disruption, we anticipate some temporary service instability which may impact advertising in the United States.
We are here to guide you.
App users now see a welcome message.
However, the app is still not available on Google Play and Apple App Stores.
