Tiktok tells advertisers that they do not break the law by broadcasting announcements
Tiktok mitigates the concerns of advertisers concerning the dissemination of announcements on the platform, guaranteeing them that they are not affected by the CONSION OF THE Act or BANEAccording to an email to a media framework in a large brand and examined by Adweek.
The company stressed that the law only applies to those who “distribute, maintain or update Tiktok by means of a market”, such as Apple Store stores in Apple and Google Play, or service providers like Oracle.
“Advertisers and content creators do not meet any of these definitions,” clarifies the email.
During the brief ban, advertising performance vacur For agencies, but brands have returned to the platform.
With Tiktok taken in a legal and geopolitical enigma, the world brands are struggling with a New wave of legal uncertainty. Questions are about whether US companies can legally manage international brand accounts. And with the The recent decision of the Supreme Court On the disinvestment or banish law, the issues are high. In the middle of this upheaval, rival platforms like Meta and X deploy new incentives To attract the creators and advertisers of Tiktok.
President Donald Trump’s last -minute executive decree gave Bytedance 75 days To find Tiktok a new owner, in accordance with the law signed last year, or close. This gives advertisers a window to continue executing Tiktok campaigns until April 5, 2025 at least 2025. Even if the platform had to find a new American owner, there are several complications To come around the leadership structure and the property of algorithms.
Tiktok did not respond to the comments.
At the time of the press, Tiktok remains unavailable in Apple stores and Google App. Meanwhile, Oracle, the company responsible for hosting the American user data from Tiktok, seems to work with the platform to secure its current features.
The violation of the law could lead to fines of up to $ 5,000 per user, which potentially puts Tiktok on the hook for $ 850 billion in penalties, given its 170 million American users.
