As a big sports fan, I watch the big match live with a group of friends and family. I even challenge myself to look at only advertisements when they are broadcast, hoping to reproduce part of the excitement from the moment when live television was the only way to consume them.
Also on social networks, influencers present themselves to the law, either by playing in campaigns, or by simply passing the word. Last year, when Cerave hit Michael Cera for his award -winning Super Bowl campaign, Influencers also played a big role By unpacking videos for covered theme skincare products in the actor’s face and quotes.
