The meta-PDG Mark Zuckerberg praises Trump during the call of the fourth quarter, while income soar
The numbers
$ 164.5 billion – Meta’s turnover in 2024, up 22% compared to 2023. Fourth quarter turnover was $ 48.39 billion, up 21% of one year on the other.
3.35 billion – People active daily on the family of Meta applications in December 2024, an increase of 5% compared to the same month in 2023.
The advertising prints delivered in the Meta applications family increased by 6% in annual shift in the fourth quarter and 11% from one year to the next for the 2024 full year.
The average price of META per ad increased by 14% in annual sliding in the fourth quarter and 10% from one year to another during the 12 months.
The watercooler speaks
The meta-PDG Mark Zuckerberg discussed the “hundreds of billions” that the company planned to invest in artificial intelligence infrastructure in its opening remarks when calling the company’s profits, adding that Meta had a Plan to accelerate its AI initiatives in the coming years.
He referred to a new competition from Chinese depth, and that Meta has not yet found its impact.
“There are a number of new things that (Deepseek) have made me think we are still digesting,” said Zuckerberg. “There are a number of advances they have made that we hope to implement in our systems.”
After reducing Zuckerberg’s costs “year of efficiencyIn 2023, which involved heavy layoffs, the Facebook, Instagram and WhatsApp parent company was busy hiring throughout 2024.
Meta now has 74,067 employees, up 10% compared to the same quarter last year. The company announced earlier this month Slash 5% of his workforce In a series of dismissals based on performance, but the news came after the end of the period.
Finally, Meta’s recent decision of Eliminate the verification of third -party facts aroused criticism, but the financial director Susan Li said that there was “no notable impact on advertisers’ spending”.
Key quotes
Zuckerberg made sure to flatter President Donald Trump, pursuing a recent trend of acts It seems that they are supposed to cook the favor of the Trump administration.
“It will be a great year to redefine our relations with governments,” he said during the call. “We now have a proud American administration of American companies and focuses on victory.”
Wednesday at the same time, Meta published her income, The New York Times said the company had agreed to pay $ 25 million in Trump to pay legal action on the suspension of its accounts following violation of the American capital January 6, 2021.
