​​The Fifth Quarter Advantage: How Smart Marketers Turn Post-Holiday Silence Into Revenue

As the marketing world focuses on the holiday rush of the fourth quarter, a golden opportunity is hiding in plain sight: the fifth quarter, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively looking for post-holiday deals, this overlooked period isn’t just a marketing lull—it’s your launch pad for the first quarter. While competitors put an end to their…