HBO’s Emmy Award-winning series The White Lotus returns for its third season and brands want to target fans of the hit series.
On December 16, HBO released the trailer for the highly anticipated third season of The White Lotus, which was revealed. created by Mike White. This season will feature Leslie Bibb, Carrie Coon, Walton Goggins, Michelle Monaghan, Parker Posey and Amiee Lou Wood.
Brands like American Express and Diageo are running campaigns that match the same luxury experienced by the characters in the show.
Ahead of the show’s February 16 premiere, Max will launch The White Lotus at the Four Seasons, an exclusive luxury wellness retreat that captures the essence of a hotel and spa in Thailand, where the third season. The experience will also take place at the Four Seasons Hotel in Westlake Village, California from Wednesday, February 5 through Friday, February 7.
Brands including American Express, Diageo, Saint James, Google Pixel, Supergoop!, Kiehl’s, Away and CB2 will sponsor the wellness retreat.
Branded luxury
American Express will feature interactive destination-themed experiences curated by Amex Travel, including an embroidery station where guests can personalize premium travel gear and enjoy drinks at a Thai iced tea bar. AmEx also sponsors VIP events, tailor-made Thailand travel packages and a Thailand travel itinerary featuring advice from travel consultants.
Diageo’s Ketel One Family Made Vodka and Tanqueray Gin are official partners of The White Lotus, and guests can choose to participate in a special mixology class where they can create and sip themed cocktails like The White Lotus Vesper Martini and The White Lotus Punch.
Saint James Ice Tea will also launch a new limited edition mango black tea, which will be served throughout the treat before being released in the United States and Canada.
For Google Pixel, the brand is sponsoring a suite of gifts, an interactive Pixel photo experience, and an eight-part miniseries inspired by The White Lotus’ exploration of modern tourism. The series will premiere ahead of the third season and star podcaster Evan Ross Katz and third season actor Nicholas Duvernay.
Supergoop will distribute a limited edition solar skit inspired by the series. Kiehl’s will offer personalized skin care consultations and signature treatments at the retreat. Away will create a collection of travel essentials. And CB2 will offer a home collection paying homage to the hotel from the show.
By 2025, brands like Camilla, Compartés, Diff Eyewear, Fair Harbor and NEST New York will also offer products inspired by the show.
“We invite fans to go beyond watching The White Lotus and actually experience it,” Pia Barlow, vice president of original marketing, HBO and Max, said in a statement. “By partnering with iconic brands and creating unique experiences, we are extending the luxury of the series into real life, making The White Lotus something fans can indulge in as we anticipate season three.”
