This post was previously published at an earlier date.
The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations.
For many advertisers, the period is a prime creative opportunity as much as a commercial one. Some of the best ads of the year drop during this time.
This year’s holiday ads began rolling out in mid-October, as advertisers navigate around election season in the U.S. Highlights include plenty of nostalgia, music from both up-and-coming creators and stars such as Jennifer Hudson, memorable characters like Waldo from the children’s books, and of course, storytelling that tugs on the heartstrings.
ADWEEK will round up the best festive offerings from brands here as the season continues.
Oatly
Everyone leaves out (cow’s) milk and cookies for Santa, but what if he is lactose intolerant or sustainably-minded? It’s a good thing Oatly has kept this in mind. The brand is encouraging people to substitute its oat milk and croquembouche on Christmas Eve instead. In a totally scientific taste test, Oatly presented its alternatives to 31 professional Santas, and found 96.774% of the assembled Saint Nicks preferred Oatly and croquembouche, while only one went for the old-school milk and cookies. –T.L. Stanley
Liquid Death x Gopuff
In a holiday-themed stunt, Liquid Death and Gopuff will deliver “a powerful new machine” that’s “high-performance and winter-optimized” directly to your driveway, according to a just-dropped video. Could it be a luxury car?
Nope, it’s a co-branded hot tub, build to resemble a Liquid Death can and hyped with a commercial that takes its cues from stereotypical auto marketing. But, predictably, there are irreverent Liquid Death-style flourishes: a fully naked dude, shown with strategically placed pixelation, is among the ad stars frolicking in an outdoor sauna.
The partnership aims to “give our collective fans more of what they love from both a product and content perspective,” according to Tyler Stewart, Gopuff’s head of marketing, who dubbed the effort “one badass collaboration.”
Through Jan. 3, consumers who spend $20 or more on Liquid Death still or sparkling waters or iced teas through Gopuff will get a free co-branded swimsuit (while supplies last) and an automatic entry into the contest. Three randomly selected winners will receive a full-sized hot tub, emblazoned with both brands’ logos, delivered to their homes. The ad comes from Liquid Death’s internal creative team. –T.L. Stanley
WestJet
A Canadian airline calls its holiday program “Real-Time Giving,” but viewers may know it better as “the annual weepy WestJet ad.”
This year, as the campaign from agency Rethink celebrates its 11th season, the brand flipped the script, asking children to guess what their parents would like for Christmas. (The focus of previous efforts has been on showering kids with their hearts’ desire).
Answers from the youngsters were, predictably, hilarious. A basketball? An avocado? Some had a better handle than others on what would make their mom or dad happy.
As the families boarded a WestJet flight in Toronto, the brand’s employees raced to fulfill the wishes, meeting the travelers about four hours later in the airport in Calgary. The stunt is captured in a three-minute video.
In the end—some zhuzhing was required—130 parents received smart phones, VIP experiences with the Toronto Blue Jays, flights to Italy, signed jerseys from the Calgary Roughnecks, restaurant gift cards, resort packages and more. –T.L. Stanley
Dutch State Lottery
The Dutch State Lottery is a seasoned old pro when it comes to tugging at the heart strings, and this year’s commercial from agency TBWA\Neboko is no exception. It centers on a man named Tom who helps his elderly neighbor—checking on her welfare, walking her dog, bringing her food.
During one of those visits, his own mutt eats her New Year’s lottery ticket, and he rushes to buy her a replacement. As it turns out, she had planned to gift the lottery ticket to him anyway as a thank-you for his attention.
So to recap: adorable pups, genuine connection, selfless behavior. Who’s crying? –T.L. Stanley
Kahlúa
You can decorate your Christmas tree with espresso martinis, thanks to Kahlúa and Wieden+Kennedy London’s limited-edition “Espressohoho Martini Bauble.” Even actress Salma Hayek got in on the action, building buzz on social media when she revealed the bauble version of her favorite cocktail.
Air Canada
Air Canada is one of the brands that can get closest to the North Pole. In a magical holiday spot from FCB, the airline spirits a couple of sisters up to the top of the globe to receive a magical potion from a certain jolly elf to make their hockey dreams come true.
The 90-second brand spot, “The Pond,” with production led by Scouts Honour and directed by Kevin Foley, tells the tale of two sisters’ love of hockey, to support Air Canada’s commitment to women in sport. The heartwarming tale shows that holiday dreams can come true if you wish hard enough.
“‘The Pond’ is a love letter to the simple joys of winter—watching backyard ponds freeze, lacing up skates, and playing the game we love under the glow of holiday lights,” said Jeremiah McNama, ecd at FCB. –Kyle O’Brien
World of Tanks
An actor playing Santa in a Christmas thriller gets sidelined after he’s sucker punched in the face. Call in the stunt double, who turns out to be—improbably—global action star Jason Statham.
And it just gets wackier from there in this film-within-a-film concept called “Holiday Ops 2025” that hypes online video game World of Tanks.
As it turns out, Statham has ideas about turning this small movie into a blockbuster—more explosions, for one—hijacking the shoot and transforming the set into a fiery, testosterone-fueled spectacle. That’s bad for the hapless director, but good as a product demo for World of Tanks.
The cheeky six-minute ad comes from production company 100%, creative agency Matter and Energy and visual effects house Glassworks. –T.L. Stanley
Albert Heijn
Harry the hamster is already a famous (furry) face to shoppers in the Netherlands, having starred in previous campaigns as the mascot of the country’s largest supermarket chain, Albert Heijn.
For holiday 2024, the tiny animated rodent returns—as adorbs as ever—in a nostalgia-laden spot that celebrates the 40th anniversary of the Wham! seasonal anthem “Last Christmas.”
For an added Gen X bonus, Wham! co-founder Andrew Ridgeley makes a cameo appearance in work that comes from longtime agency of record TBWA\Neboko.
The 80-second spot recreates key scenes from the original Wham! music video and uses the pop song as its soundtrack. It had a teaser release two days before it launched, taking a page from American brands that hype their Super Bowl commercials in the run-up to the Big Game. –T.L. Stanley
AT&T
According to the etiquette of the day, it’s rude and intrusive—presumptuous, even—to call someone on the phone. That’s why everyone texts, right?
A heart-tugging holiday ad for AT&T aims to buck that trend, encouraging people to reach out to their nearest and dearest the OG way. “We’ve learned that hearing the voice of someone you care for, even via a phone call, activates the same parts of the brain as a hug,” per the brand.
The campaign, from BBDO, leans into the consumer insight that found 76% of people have saved voicemails, video or video messages from their loved ones, while 89% of saved voicemails are from immediate family.
The 30-second spot called “A Voice Can Change Everything” gives a fly-on-the-wall peek into a variety of touching messages left to kids, siblings and friends. The kicker is a sweet voice saying, “I would love to keep in touch a little more,” and a woman returning that call to her grandmother for a chat.
The ad and cutdown versions will air on linear and streaming TV, social and digital platforms through Jan. 8. –T.L. Stanley
Apple
Continuing to highlight its accessible technology for people with disabilities, Apple’s holiday film follows the journey of a father living with moderate hearing loss. Told in two parts, the ad begins with the dad’s perspective. Through muffled sound that reflects his condition, he watches his daughter open a new guitar on Christmas morning and recalls other milestones from her childhood. The perspective shifts after he activates the Hearing Aid feature on his AirPods Pro 2. Now able to hear clearly, he enjoys his daughter’s rendition of “Our House” by Crosby, Stills, Nash & Young.
Airbnb
Airbnb’s “Santastrophe” demonstrates the benefits of rental properties available via its platform compared with hotel rooms. The holiday ad is narrated in the style of iconic Christmas poem “A Visit from St. Nicholas.” It depicts Santa Claus having issues delivering presents in a hotel on Christmas Eve but successfully giving “little Suzie” her gift as she sleeps in an Airbnb.
Montefiore Einstein
New York healthcare system Montefiore Einstein looks to inspire young people with rare diseases this holiday season and show how resilient they can be, especially when they work together. “The Rarest Stars Shine Brightest,” by agency Alto, establishes Montefiore Einstein as a leader in rare diseases, but does it through a positive light. The magical story follows a ragtag group of kids with rare diseases who tap into their resilience to save the holidays for all of New York. The film stars five children living with rare conditions, including Piebaldism, Achondroplasia, Amplified Musculoskeletal Pain Syndrome, spondyloepiphyseal dysplasia dwarfism, and Ehlers-danlos syndrome. They band together to build a rocket ship to gather light after a blackout so the holidays won’t be canceled. –Kyle O’Brien
Iams
A two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade, stopping passersby in their tracks.
But the balloon–not actually an official entry to the parade–was put there on purpose. The stunt from Mars pet food brand Iam calls attention to a pressing pet health issue: 59% of U.S. dogs are overweight, though many dog parents don’t realize it. The inflatable dog represents a real one, Waylon, who got healthier with the help of Iams.
Orange
Just in time for Christmas, French telecoms company Orange has launched SaferPhone, a service that filters unwanted calls, blocks malicious links, and protects against cyberthreats. Its accompanying film, by agency Publicis Conseil, presents the parent-teen debate about smartphone use in an offbeat and playful way. In the middle of a parent-teen confrontation, an Orange advisor appears with a solution to reconcile them: SaferPhone. The soundtrack is Christmas carol “Carol of the Bells.”
Erste Group
Austrian financial services company Erste Group tells the origin story of Christmas carol “Silent Night.” Rich with historic detail, the film takes viewers back to the Austrian village of Oberndorf in the winter of 1818, where a young man sees his neighbors struggling with poverty and hunger and finds a way to bring them warmth and hope. The man turns out to be Joseph Mohr, who with his friend, music teacher Franz Xaver Gruber, composes a song on Christmas Eve. Agency Jung von Matt created the ad.
Amazon
Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor.
Adam Driver is narrating some of Amazon’s “funniest and most iconic” five-star product reviews for the company’s “5-Star Theatre” campaign in the U.S., leading up to Black Friday. The actor gives actual reviews for products including a banana slicer, Elf on the Shelf, and a massage gun “a voice worthy of the customers who wrote them,” lending his dramatic chops to the spots, which were produced in the format of a one-man show.
Philips Norelco
Actor and self-proclaimed “facial hair enthusiast” Adam Scott is back with another ad for Philips Norelco, this time paying homage to “the absolute king of beards—my man Santa Claus.”
But in the spirit of inclusion, Scott uses the hero 30-second video to also shout out “the rest of us, no matter what level of beard you’re able to pull off or not pull off” and Norelco for “being there for our faces, now and forever.”
Scott kicked off his relationship with Norelco earlier this year, touting the OneBlade electric shaver in the awkwardly endearing manner he’s become famous for and chatting with ADWEEK about the brand alliance. The parent company extended its celebrity streak with a recent Sonicare campaign starring actor-comedian-author Kate McKinnon.
The new holiday-centric Norelco spot comes from FleishmanHillard, director Jesse Peretz and production company Arts & Sciences. –T.L. Stanley
Teleflora
Teleflora, proudly wearing its sentimentality on its sleeve, debuts a long-form ad that stars a young boy in the hospital who’s trying to manifest his soldier dad for a holiday visit.
And if that’s not affecting enough, the child’s co-star is a snowman that seemingly comes to life for a dose of paternal support and fun. Fair warning: the selfie scenes will melt even the iciest heart.
“The Power of Wishes,” from the in-house Wonderful Agency, marks the second consecutive year that Teleflora has partnered with Make-A-Wish America, spearheading an effort to raise $250,000 for the nonprofit group. A portion of sales from holiday flower arrangements will go the organization, and the brand will donate more cash per consumers’ social engagements and IRL snowman building in Rockefeller Center in New York on Dec. 11.
Two former “wish kids” were on set, getting a behind-the-scenes view of the commercial shoot and inspiring some of the ad’s small touches. “The Power of Wishes,” part of Teleflora’s ongoing “Love Out Loud” platform, will air across connected TV, mobile, digital and social platforms. –T.L. Stanley
Shiner
Shiner beer, a Texas mainstay, launches its first campaign for seasonal offering Shiner Holiday Cheer, a brew that’s gone from local cult fave to national best seller.
To stoke the growing fandom—consumers treat the beer’s annual arrival like a sneaker drop or the return of the McDonald’s McRib—two spots from agency of record Bakery tap into the rugged Lone Star State lifestyle. Cowboys may be having a moment, a la Yellowstone, but they’ve always been in style for Shiner.
As part of the campaign, there are billboards in key Texas markets, print ads, connected TV, online video, influencer collabs, and limited-edition merchandise. –T.L. Stanley
Suchard
Mondelez-owned Suchard has a heart-warming history with its animated Christmas campaigns, and this year’s “Martin” from Ogilvy Madrid adds another chapter to the chocolate brand’s touching commercial canon.
In just over 2 minutes, “Martin” tells the story of a sweet-faced robot charting new territory on Mars for his human overlords. He tries to create his own holiday cheer, mirroring the cozy celebrations of the folks on earth, but his efforts are futile. And he’s desperately lonely. (Hankie, please!)
Watch to the end (spoiler alert) for the uplifting payoff. –T.L. Stanley
Telstra
In this period piece for Telstra, Australia’s largest mobile network, a regular down-on-the-farm donkey becomes a worldwide musical phenom. He can’t actually sing—he just ate a smart phone, and now he belts out the Burl Ives version of “Holly Jolly Christmas” every time he opens his mouth.
Fame and fortune are hollow, though, and the donkey returns to his tribe (human and critter) in the end. With a replacement phone for his owner. The charming work comes from director Steve Rogers of Revolver and agency Bear Meets Eagle on Fire and +61. –T.L. Stanley
Opendoor
For a welcome break from weepy sentimentality, Opendoor continues its “Reasons to Move” series with a new spot called “Bright Lights.”
Bright, indeed. In the hero video, a sleepless man lives across the street from a house that’s giving serious Griswold vibes—every tree, shingle and surface is doused in Christmas flair. An animatronic Santa sucks up all the air in the neighborhood, shouting “look at me, I am festive,” along with the obligatory “ho, ho, ho.”
The work comes from VaynerMedia and Emmy-winning director duo Sean and Ryan McIlraith, aiming to further embed the brand’s message that spring and summer aren’t the only prime times to move. Secondary theme: everyone has a breaking point. “Bright Lights” will air on broadcast and connected TV, social and digital platforms. –T.L. Stanley
Apple Pay
Apple Pay’s quirky spot, directed by Nick Ball, follows a collector’s triumphant moment securing a rare decorative plate. The ad highlights how Apple Pay makes holiday shopping secure across iPhone, Apple Watch, iPad, Mac, and Vision Pro.
Coca-Cola
Coca-Cola’s new ad, “Holiday Road,” follows people from all walks of life making their way home for the holidays. While the journey isn’t always smooth, the love at home makes it worth it, says the spot. The brand has also released an AI-generated reinterpretation of its classic “Holidays Are Coming” ad.
McDonald’s
McDonald’s taps into the moments in life that simply call for a quick burger and fries. Its festive ad shows two frazzled parents checking off their Christmas shopping list, when they spot the golden arches in the distance. As they drive towards the logo’s glow, their neighborhood lights up in a magical holiday scene.
Sprite
Sprite reunites with NBA star Anthony Edwards in his first holiday campaign with the brand. In a twist on Twas the Night Before Christmas, Edwards steps in for an injured Santa and plays “Anta Claus. He delivers Sprite Winter Spiced Cranberry to holiday gatherings everywhere in time for “sippin’ season.” Female rapper Monaleo narrates the ad. It is the first time Sprite has featured an NBA star since Lebron James in 2016.
The Entertainer
Toy retailer The Entertainer uses humor to capture the deep love that kids develop for their toys. The brand’s biggest-ever Christmas ad campaign, created by agency adam&eveDDB, features the endearing character of Ray, a toy that was once passionately loved but is now feeling lost as his owner has turned her attention to a remote-control monster truck.
JD Sports
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. Created by Uncommon Creative Studio, the global campaign documents families and traditions of all kinds to create an authentic portrait of community.
Target
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice a resemblance between Kris and a certain red-suited, bearded figure, that’s intentional.
For the first time, Target is running two unique holiday campaigns, the second of which is “Kris from Target.” Target EVP and chief marketing officer Lisa Roath tells ADWEEK the goal is to stand out in a crowded landscape and match customers’ mindsets throughout the season.
Ketel One
Patrick Schwarzenegger, a rising star who will appear in the next season of White Lotus, is Ketel One’s first “spirit advisor.” He stars in the brand’s campaign during the crucial year-end selling season. Unlike many booze competitors, Ketel One doesn’t have a history of celebrity endorsements; instead, the brand has relied largely on its founding family, the Nolets, to be the face of the premium spirit. The partnership with Schwarzenegger is intended to help Ketel One tap into pop culture and age down its audience
John Lewis
British retailer John Lewis goes in a different direction with its latest campaign by depicting an everyday, familial kind of festive magic. The nostalgic ad, by agency Saatchi & Saatchi, tells a tale of two sisters. When a woman visits a John Lewis store in a frantic search for a last-minute Christmas gift for her sister, she stumbles through a Narnia-like portal that takes her on a journey through memories of the siblings.
Olipop
Olipop’s first holiday ad stars two misunderstood yetis. In a stop-motion animation reminiscent of classics like Wallace & Gromit, the creatures accidentally terrorize townsfolk as they ice skate and carol through a neighborhood. Because this is a holiday story, it ends with the yetis finally finding love and acceptance of their true selves. The ad comes as Olipop ups its marketing efforts after doubling sales this year to $500 million.
Disney
You know Timon and Pumbaa, Anna and Elsa, Woody and Buzz. But there’s a new charming Disney duo in town: “The Boy and The Octopus.” Disney’s holiday film, created by agency adam&eveDDB, introduces this cute double act as they experience the joy of the holidays together. Attached to the boy’s head, the octopus explores life above the sea. Eventually the boy sets a plan in motion that involves Santa, a sleigh, and a selfless act.
Kroger
Kroger’s short film, “The Case of the Disappearing Food,” features the brand’s animated characters, known as Krojis. The story follows a woman who has lost her holiday spirit but discovers it again from an unexpected source. Created by agency adam&eveDDB New York, the film is ultimately about how when you share your food, you share your heart.
Tesco
British supermarket Tesco tells the story of Gary, whose Christmas spirit explodes into the world around him after his grandfather gives him a pack of Tesco Gingerbread Men. As his festive spirit lifts, his environment transforms into a magical gingerbread landscape. It crumbles again when he misses his grandmother and remembers their tradition of building a gingerbread house. At the end, Gary and his grandfather come together to keep the tradition alive, and the latter’s house transforms into gingerbread, too. Agency BBH London created the campaign.
Walmart
Walmart is dropping deals and entertainment spoofs throughout November. “Deals of Desire,” its Black Friday campaign, is a 10-part series that pays homage to film and TV genres including soap operas, the supernatural, period dramas, and action. Each spot features familiar faces from those genres and special deals for Black Friday or Cyber Monday.
Marks & Spencer
British retailer Marks & Spencer’s clothing and home division celebrates the transformative effect that Christmas can have over people. The ad, by agency Mother London, is a visual spectacle showcasing M&S partywear, homeware, decorations, and gifts for the festive season. Young star Skylar Blu, from the show Britain’s Got Talent, plays a mischievous but charming girl who brings her family together in the most unexpected ways for a holiday transformation.
Lego
Meet Cataclaws, Lego’s new holiday hero that spreads playfulness around the world. The feline character built of Lego bricks disrupts holiday stress with a joyful spirit, showing adults and kids alike how to have fun. The campaign includes in-store activations and events encouraging people to embrace creativity.
Amazon
Amazon’s heartwarming holiday ad shines a spotlight on someone who’s usually behind the scenes: a theater janitor. A coworker who overhears the janitor singing gives him a tuxedo jacket from Amazon. The stage is then set for him to reveal his hidden talent, with his colleagues providing lighting, an instrumental backing track, and a captive audience. With this story, Amazon wants to emphasize the joy that a simple act of thoughtfulness can bring to others.
Boots
Bridgerton star Adjoa Andoh takes charge of Christmas in British retailer Boots’ holiday ad. Andoh, known for playing the character Lady Danbury in the Netflix hit show, assumes the role of Mrs. Claus in a magical Christmas workshop (or “werkshop”) where elves prepare gifts for beauty enthusiasts around the world. She runs the workshop with confidence, ease, and a little sass, solving gifting crises like a bow shortage. In Santa’s absence, she wryly asks viewers, “You thought it was all him?”
Deutsche Telekom
In a world divided, Deutsche Telekom’s story reminds people to “break the bubbles” they’re in.
Tiffany & Co.
Actress Anya Taylor-Joy stars in Tiffany & Co.’s holiday campaign, “With Love, Since 1837.” The lush film is an ode to New York City’s heritage, set across an urban winter wonderland spanning the Brooklyn Bridge and the brand’s landmark Fifth Avenue store. Anomaly created the campaign.
Ugg
In Ugg’s holiday ad, created by agency AKQA, a snow-plowed path becomes a runway for the brand’s winter collection.
Waitrose
British supermarket Waitrose created a murder mystery for the festive season. Created by agency Saatchi & Saatchi, the whodunit follows a family of food lovers preparing for their Christmas meal, only to discover that their Waitrose dessert has gone missing. Is the culprit the disgruntled grandma, or perhaps the hostess isn’t as perfect as she seems?
Old Navy
There’s nothing like home for the holidays, especially if Jennifer Hudson is hosting your Christmas party. Old Navy’s ad features a track from Hudson’s first holiday album, The Gift of Love, while the singer and actress plays hostess in a magical festive home. Party guests include nine-year-old dancer Brody Hudson Schaffer (Boss Baby Brody), dancer and influencer Lexee Smith, dancer and choreographer Raphael “The Sandman” Thomas, and Old Navy’s Magic the Dog.
The ad continues Old Navy’s brand revival, which has embraced nostalgia and cultural relevance.
Shutterfly
Shutterfly calls for an end to impersonal, forgettable presents. Created by agency Quality Experience, the ads instead suggest items from Shutterfly’s new holiday card collection and gift guide, including coffee mugs, fleece blankets, water bottles, and wall art. In addition to the spot, the creative team opened a parody e-commerce store on Shopify called Meaningless Stuff, offering 28 intentionally silly items—based on props from the commercial shoot—for sale at nominal prices.
Sephora
Gift shopping can be overwhelming, but it doesn’t have to be rocket science, according to Sephora. Witty ads directed by acclaimed filmmaker Taika Waititi remind people that Sephora is on hand to solve every gifting dilemma, from the office exchange to your BFF’s teenager. The humor in the spots is a shift away from Sephora’s previously sentimental holiday marketing.
Etsy
The name of the game is “Where’s Waldo?” But no one ever asks, “Who’s Waldo?” Etsy’s charming ads, by Orchard Creative, delve into the mind of the beloved children’s book character. It turns out Waldo enjoys being in crowds, but ultimately just wants to feel “seen” like everyone else. He also turns the tables and plays seeker, as he hunts for the perfect gifts for loved ones, like his girlfriend Wenda and dog Woof.
Gap
Gap continues its nostalgia trip with a choir of musical creators and rising stars, clad in the retailer’s cozy knits and singing an a capella cover of Janet Jackson’s 1997 bop “Together Again.” Creators featured in the chorus include Nyjah Music and Zyah Rhythm, a brother duo known for their song covers that have appeared on millions of Instagram feeds around the world. Paige Fish, an 18-year-old TikToker, and soul singer Lamont Landers also feature alongside Liamani, a 16-year-old singer and actress.
Asda
British supermarket Asda calls on its squad of gnomes to save Christmas. With five “gnomies,” the ad gets nostalgic with a soundtrack from 1980s TV show The A Team. In a rescue mission reminiscent of the series, the gnomes prepare an Asda store for Christmas despite a snowstorm and road closures. Cue multiple gnome puns.
Asda’s gnome figurines are already best sellers, but it is also selling replicas of the new characters from the ad.
Sainsbury’s
How can we make Christmas a bit more… phizz-whizzing? British supermarket Sainsbury’s answers that question with help from the Big Friendly Giant (BFG). The ad takes viewers on a whimsical culinary adventure, contrasting foods like “snozzcumbers” from the beloved Roald Dahl story with Sainsbury’s more pleasant alternatives.
Morrisons
British supermarket Morrisons brings back the singing oven gloves that debuted in last year’s ad. This time they’ve gone bigger, delivering a rousing rendition of “Give a Little Love” from Bugsy Malone. To create the spot, Morrisons recorded a 26-member choir of its employees at Abbey Road Studios in London. Michael Gracey, the filmmaker behind musical The Greatest Showman, directed the ad, while agency Leo Burnett created it.
