Why spend $ 7 million on a 30 -second super bowl spot when you can get so much buzz – and much more for your money – along the broadcast live?
Many brands this year give up on the traditional purchase of the Super Bowl and taking their shows on the road with experiential activations around the big game that attract attention without the high price.
Experiences, celebrations, waterfalls and more are all in store around the Superdome of New Orleans on weekends before February 9. Seeking to capitalize on attention around the big game.
Adweek has compiled the largest and daring super bowl waterfalls this year, from food for the celebrity theme to food festivals on the theme of Nola. Come back for updates as more campaigns are revealed.
Pepsi
In accordance with his “Food Merit Pepsi” campaign, Pepsi is organizing a festival filled with food to celebrate the Super Bowl weekend. From February 7 to 8, the Soda brand will take over Woldenberg Riverfront Park to serve the best kitchen, music and culture from New Orleans to Pepsi Nola Eats Fest, with drops of Pepsi products. Fans can have a taste of classic Nola flavors and see Action Bronson, Mannie Fresh, the restaurateur Larry Morrow, local jazz and brass legends, and more in person.
The pleasure starts on Friday, February 7 with the Pepsi Super Bowl Boil, where two of the city’s favorite restaurants in the city will fight for the title of champion in a test of hatching strength. Fans can visit Pepsisuperbowlboil.com To vote for their favorite local spots to compete.
Lost
Lost has recruited the actor and improviser Wayne Brady doing his own thing while promoting her crisp wings ready to fry during the match. Brady, the star of the show “Winging It”, will go to Instagram during the game to share songs, jokes, sketches and everything that appears in his brain during the four quarters.
A series of teasers gives potential viewers an idea of ​​what to expect.
Reservation.com
Madden Cruiser is available to book.Reservation.com
The Booking.com travel reservation site extends its Super bowl advertising spot In the physical world by offering some lucky bookers the opportunity to ride in the legendary Cruiser Madden.
Madden Cruiser, a personalized levy bus formerly used by the legend of football John Madden to travel the country, has been venerated by fans for decades. Booking.com makes this reservable vintage time capsule for an organized VIP weekend that mixes New Orleans cultivation with exclusive activities. You can Book a special package for $ 19.87 To mark the year, Madden started riding on the bus.
EA SPORTS
EA Sports is organizing a party on the theme of New Orleans on Friday, February 7, EA Sports presents Madden Bowl at the Theater Orpheum. Pulled by Chris Stapleton and Jelly Roll, with a set of Shaboozey, the event will also present the Rising Country Tucker Wetmore star. Immediately after the event, EA is organizing a sports 99 Club After Party exclusive.
Captain Morgan
Bourbon Street will turn into Rum Street On February 8 for the biggest football weekend, graciousness of Captain Morgan. The music star T-Pain is at the head of a party that evening, and there will be drops from Merch and many prizes to be won.
Barefoot wines
The beautiful of Taylor Swift is back in the Super Bowl, so barefoot wines bet women. The Wine brand promotes several opportunities to interact with celebrities and influencers thanks to initiatives such as Barefoot Bandwagon Box, the Super Bowl Hosting Tips by Donna Kelce and Game Day Experiences with Simone Biles. Barefoot Wines also associates with designer Allison Kuch to offer fans of the behind -the -scenes of the game.
Come back for more updates.
