OpenAI found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch.
At OpenAI, she will oversee the marketing of AI chatbot ChatGPT to consumer and business audiences, Ad Age reported. More broadly, it will focus on communicating the company’s mission to “develop AI as powerful as human cognition, known as artificial general intelligence (AGI).”
Rouch will report to Chief Operating Officer (COO) Brad Lightcap, effective December 10.
Although it has never had a CMO, OpenAI previously named former Stripe exec Krithika Muthukumar as vice president of marketing in August 2023. She confirmed her departure in a LinkedIn Post announcing plans to join private equity firm Thrive Capital for a new role.
Rouch joined Coinbase in 2021. She led its global marketing and public relations functions and oversaw its Super Bowl commercials, including its Place 2022 which featured a bouncing DVD-like QR code.
Prior to that, she spent over 11 years at Meta and rose through the ranks to become Vice President and Global Head of Brand and Product Marketing, leading the charge for the tech giant’s brands like Instagram, WhatsApp , Messenger and Facebook.
“His experience in consumer and enterprise marketing will shape how we connect people to the transformative power of AI,” OpenAI said yesterday (December 3). in an article on.
OpenAI’s growing pains
Since the launch of ChatGPT in 2022, OpenAI’s valuation has grown to $157 billion. The company closed its latest funding round at $6.6 million in October, with investments from outside companies and major tech companies, including Microsoft, SoftBank and others. by CNBC.
In October, OpenAI launched an AI-powered search engine within ChatGPT, in direct competition with Google Search, Microsoft Bing and San Francisco startup Perplexity.
![On Thursday, OpenAI added an artificial intelligence-powered search engine directly into its popular chatbot, ChatGPT. The move positions ChatGPT to compete with established tools such as Google Search, Microsoft Bing and San. […]](/wp-content/uploads/Netflix-adds-5-million-subscribers-and-details-2-major-advertising.svg.svg+xml)
OpenAI said in October that more than 250 million people around the world use ChatGPT every week.
However, the company does not disclose its financial results. The New York Times reported that OpenAI’s monthly revenue reached $300 million in August. In 2025, it is expected to generate $11.6 billion in revenue.
However, the company also expects $5 billion loss in 2024 due to operational expenses, including office rent, employee salaries and other costs.
OpenAI has also seen some changes in its leadership, with Chief Technology Officer (CTO) Mira Murati. announcing his departure at the end of September.
Murati left the company after 6.5 years to found his own AI startup. Bob McGrew, former Chief Revenue Officer also recently announced his departure with former OpenAI researcher Barret Zoph who also plans to start his own business.
