It’s starting to look a lot like an AI Christmas for UK marketers. Fifty-five percent of them use technology to plan and refine their seasonal campaigns, according to research from Optimizely. Additionally, 47% say they will use it in the next year. Additionally, 43% use AI to personalize their Christmas campaigns.
A Adobe study reveals that 63% of US marketers have integrated AI into their workflows. About the same number (62%) say the volume of content production has increased over the past year. Marketers who use AI for content creation save 114 minutes per week, which translates to 98 hours per year.
There is a large generation gap when it comes to the use of AI for customer engagement: only 56% of managers aged 18 to 24 consider AI to be “very important” in customer engagement strategies, compared to 72% of people aged 35 to 44 or 55 and over, according to a study. Apply Digital study.
Now here’s this week’s roundup of AI-powered martech releases:
Vivid decision systems joined MADTECH.AI to create a marketing mix decision engine. This platform offers real-time measurement, planning and execution in one place. It combines Keen’s AI models with MADTECH.AI’s data intelligence platform.
Wix.comAI Site-Chat is a virtual assistant for their platform. Businesses can use this tool to connect with customers 24/7, answer questions, and provide real-time information.
Hylande announced improvements to its Hyland Insight offering. These enhancements include AI agents that can search, generate information, and receive user instructions for specialized tasks.
Yelp has launched a suite of new features for consumers and business owners. Consumers received AI-powered review insights, a personalized onboarding flow, and an enhanced AI chatbot. Businesses gained access to AI-powered task summaries and a tool to optimize ad performance.
DoubleCheck introduced a new solution to help advertisers avoid low-quality AI-generated content. Their Generative Artificial Intelligence (GenAI) website avoidance and detection tool protects brand reputation online.
Software-centric Centric AI Fashion Inspiration is a generative AI tool for clothing, footwear and accessories companies. This tool helps accelerate design, reduce time to market and generate new styles.
Jovee LLC Jovee AI is a comprehensive AI assistant for the telecommunications industry. This AI assistant can understand, empathize and interact with customers across multiple communication channels.
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About the author
Constantine von Hoffman is editor-in-chief of MarTech. A veteran journalist, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMO and Inc. He was an editor at the Boston Herald, a news producer at NPR and has written for Harvard Business Review , Boston. Magazine, Sierra and many other publications. He has also been a professional stand-up comedian, given talks at anime and video game conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author from the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and too many or too few dogs.
