Not only do Beluga whales have Einstein-level IQs, but at least one of the creatures living in the Arctic has been blessed with the gift of speech.
This is according to a 30-second comedy teaser Nerdwallet for his first Super Bowl commercial.
The video, released today during the NFL conference championship games, plays fast and loose with the marine mammal’s skills – through the wonder of CGI, while freaking out a whale-watching tourist named Richard.
Putting the spotlight on the highly intelligent animal is “a fitting match for Nerdwallet, which is dedicated to helping people make smarter financial decisions,” according to the brand and its agency of record, Deutsch.
Unlike some teasers, which may be deliberately oblique, Nerdwallet’s sneak peek shows where the creative will go for the hero’s location, releasing during the third quarter of the big game on February 9. .25. “
Outside of advertising, the brand will continue to celebrate Beluga whales with a nod to the currently buzzy tendency. In the coming days, those who think they look like the so-called “Canary of the Sea” can share photos of themselves to a dedicated website for a chance to win Super Bowl-related prizes.
Nerdwallet teams up with Meme King and a self-proclaimed Beluga preview Tank Sinatra for the competition.
Wide range, clear tone
Nerdwallet has spent the last few years expanding its reach with campaigns such as “Future You,” a series of cheeky, music-led spots with a dystopian theme and a tie-in to the Sesame Street-obsessed Count character.
For its Super Bowl debut, the brand aims to continue this light-hearted tone, allowing Nerdwallet to “present itself as an approachable brand in an otherwise intimidating category,” according to Alison McCoyvice president of brand marketing.
Nerdwallet joins other debutants for Super Bowl 59, including pizza rolls from Totino’s, Ritz Crackers, Instacart, Coffee Mate and Häagen-Dazs.
