It is not the Beyoncé Bowl, but Shaboozey will have to be satisfied with a nerd Super bowl announcement For his second large NFL.
After being particularly ignored to the country Music Association (CMA) despite its successful single, A Bar Song (Tipsy), spending 19 weeks at the Hotboard 100 summit, the artist Country Fusion Shaboozey appeared not only in the Mi show -Emps de Beyoncé during the Christmas start of NFL, Nflix, but now center the campaign of the Super Bowl des Nerds.
In the teaser, Shaboozey eats Gummeuses from Nerds, who releases a character from Nerds from an ancient radio and the Shaboozey guitar in color and candy.
The complete announcement should work during the third quarter of the game and focuses on the merger of genres and flavors to shock the senses. The Ferrara Candy brand and the partner of the Digitas Chicago agency see it as a metaphor for the gummant-cocoancancancancanal combination of the countryside of the countryside,
The Nerds brand has made its big game debut In a 30 second place with Addison Rae Earlier this year. Recreate the emblematic dance scene of the film of the 80s Flashdance with characters of animated Nerds, The Digitas Chicago-Créé spot is part of a renaissance of the Nerds which saw the brand of 40 years go from $ 50 million to $ 500 million in annual retail sales in just five years.
The announcement ranked n ° 42 on 59 ads on the USA Today Ad Metert But helped the brand reach $ 809 million in annual sales.
Credits
Digitas Chicago: Creative
Iprospect: Media
Golin: Pr
Unified Commerce and Digitas Chicago: Retail advantage
Command Entertainment Group: Celebrity Talent Negotiations
