In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, Chief Marketing Officer of Mars Pet Nutrition North America, to discuss the evolving pet care market.
Jean-Paul explains how Mars is adapting to trends like premiumization and changing consumer expectations, from innovative product launches to the strategic use of retail media networks and e-commerce.
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Jean-Paul reveals Mars’ research-driven approach to understanding the needs of pet parents and delivering value through targeted solutions. It also highlights the company’s efforts to balance affordability with premium offerings and how retail data drives personalization and growth.
The conversation dives into Jean-Paul’s bold career shift into e-commerce, his leadership philosophy, and how Mars stays ahead in a competitive market by focusing on innovation, collaboration, and obsession with pet parents.
Key points to remember:
Innovative strategies: How Mars uses research and insights to create pet products and solutions.
Retail Media ROI: Use data to deliver effective and targeted campaigns.
Leadership Perspectives: JP’s approach to building teams and driving change in a rapidly changing industry.
