Content Marketing

Nadja Bellan-White to lead M&C Saatchi Group in North America

Nadja Bellan-Blancwho served as CEO of the creative agency M&C Saatchi SS+K since January, has been promoted to CEO of the M&C Saatchi North America group.

Before joining M&C Saatchi Group, Bellan-White spent three years as global marketing director at Vice Media Group.

She also brings extensive agency experience, with nine years at Ogilvy & Mather Worldwide, where she worked with clients including American Express, the Bill and Melinda Gates Foundation, Coca-Cola, Ikea North America, LG Electronics, Safaricom /Vodafone, Siemens. , and Unilever (focused on Dove). She completed her tenure there as WPP Executive Partner and Team Leader.

Bellan-White will also continue in the role of CEO of M&C Saatchi SS+K, reporting to M&C Saatchi Global CEO Zaid Al-Qassab, who said in a statement: “This appointment represents the continued evolution of our business in the United States and a strategic shift towards a region-specific model that we have successfully deployed in other parts of the world.

In her new role, she will work with U.S. regional leaders to leverage each agency’s specializations, build and deploy tailored teams for clients, and implement an accelerated regional growth strategy.

The M&C Saatchi Group’s individual agencies under its purview include:

Fluency, a global data consultancy, led by Tim Spencer. M&C Saatchi Clear, a global strategy consultancy, led by Rhonda Hiatt. M&C Saatchi MCD, a digital marketing and experience design agency, led by Ian Magnani. M&C Saatchi Performance, a mobile-focused media agency, led by Guillaume Lelait. M&C Saatchi Sport and Entertainment, a full-service PR and influencer agency specializing in sports, entertainment and lifestyle, led by Steph Lund. M&C Saatchi SS+K, a creative agency with deep political experience.

“As M&C Saatchi prepares to truly establish itself in the US, I look forward to working with our US leaders to extract the best talent from each agency to create new and innovative ways of working across all disciplines to to provide clients not just with advertising or marketing services, but with a full suite of tailor-made business solutions designed for their unique needs,” Bellan-White said in a statement.

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