MSC Cruises, the third largest cruise line in the world, will Super Bowl debuts February 9 with a mix of European style and American comfort.
The 60-second ad will feature two yet-to-be-revealed celebrities who will be traveling aboard the cruise line’s upcoming flagship, MSC World America. The work is created with an independent agency High divewho is no stranger to the Super Bowl, having created favorite Jeep commercials, PariMGMLay’s and other major brands.
The ad will launch a nationwide marketing campaign highlighting what sets the brand apart from other cruise options. It will feature MSC Cruises’ new flagship, MSC World America, which will debut in Miami in April.
Super Bowl viewers will see how the family-owned cruise line’s European heritage offers something different to American vacationers. The ad will show how MSC World America offers a vacation experience that blends the familiar with the fresh and allows travelers to experience the world from a new perspective, according to the brand.
“Our message is clear: Cruise vacations with MSC Cruises go far beyond traditional expectations,” Suzanne Salas, vice president of marketing, e-commerce and sales at MSC Cruises USA, said in a statement. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unrivaled platform to showcase our first campaign and ship designed specifically for North American guests.
The new brand campaign kicks off the year for MSC Cruises in the United States. MSC World America will be the brand’s largest ship to serve the North American market when it departs Miami on April 12. The ship will offer seven nights in the Eastern and Western Caribbean. cruises, all of which will call at Ocean Cay MSC Marine Reserve.
MSC Cruises will also celebrate the opening of the line’s new terminal at PortMiami on April 9, which will be the largest cruise terminal in the world. Later this year, the line will begin offering cruises from Galveston, Texas for the first time, followed by the addition of sailings to Alaska in summer 2026.
