You can now directly tie campaign performance to user behavior, bridging a critical gap between ad spend and engagement metrics.
A new Microsoft Clarity and Google Ads integration will help you see exactly how paid traffic interacts with your websites, potentially improving the ROI of ad spend.
Main features:
Direct connection to Google Ads account. New advertising-focused dashboard. Campaign-specific engagement metrics. Tracking intentions by campaign.
Details. The new dashboard provides visibility into engagement metrics for each Google Ads campaign, as it displays real-time tracking of user behavior post-click.
Advertisers will benefit from full integration with existing Clarity features such as heatmaps and session recordings.
Why we care. Microsoft Clarity’s Google Ads integration finally bridges the gap between ad spend and real user behavior, showing exactly how users in specific campaigns interact with their websites after clicking on ads.
This visibility allows you to optimize both ad campaigns and landing pages based on real user engagement data rather than just conversion numbers, potentially improving ROI by identifying which campaigns are actually driving engagement meaningful compared to those that simply generate clicks.
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Between the lines. The move positions Microsoft Clarity as a more serious competitor in the analytics space, particularly for advertisers looking to optimize their Google Ads campaigns.
Seen for the first time. This update was first brought to our attention by Josh Silverbauerr on LinkedIn while he was enthusiastic about “the “Intent” section which shows engagement by campaign! »:
What to watch. How this integration could evolve to include other advertising platforms and whether Google Analytics responds with similar features.
