Content Marketing

Matt McNally returns to Publicis to lead global health practice

The revolving door from Omnicom Groupe to Publicis Groupe continues to turn. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health.

The appointment comes two days after Publicis hired Geoff Calabrese from Omnicom. as commercial director.

McNally was most recently CEO of Omnicom Health Group. In his new role, he will lead Publicis’ global healthcare business, designing and implementing vision and strategy for the company’s healthcare and pharmaceutical agencies.

Working with Stephen Farquhar, CEO of Publicis Health US, and global leadership, McNally will be responsible for transforming healthcare marketing for clients.

McNally is recognized as an innovative leader in healthcare, with a proven track record of driving results for major portfolio companies and networks. He has been inducted into the DTC Hall of Fame, named Marketing Agency of the Year, and received the Pinnacle Award for his impact on the healthcare marketing community.

Prior to Omnicom, McNally spent 14 years at Publicis, where he helped create and launch Publicis Health Media and served as group president and chief media officer, overseeing several of the company’s flagship health agencies for Publicis’ largest pharmaceutical clients.

McNally will be based in New York and report to Arthur Sadoun, CEO of Publicis Groupe.

“I couldn’t be happier to welcome Matt home. “With all the work Stephen has done in the US and teams around the world, I know that under Matt’s leadership we will go even faster and further in redefining the category with our customers,” said Sadoun in a press release.

McNally said he looks forward to working with the teams at Publicis Health.

“By leveraging our unique data, connected media ecosystem and cutting-edge technology, and infusing them with deep healthcare and pharmacy expertise, we are not just keeping pace with the industry , we are setting a new standard. This is how we will accelerate our customers’ transformation journeys,” McNally added in a statement.


Geoff Calabrese is leaving Omnicom and will join Publicis Groupe as commercial director of the holding company.

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