Over the past few years, the Magento community has asked itself a crucial question: What future for the Magento brand? This concern appeared after the acquisition of Magento by Adobe. Once celebrated as a leader in open source e-commerce innovation, Magento’s role has changed. Adobe now processes Magento Open Source like plus one foundation for Adobe Commerce than a standalone product. While Adobe is still mentions Magento Open Sourceit’s hidden deep within their website.
In Adobe’s words:
“With Magento Open Source, you’ll have the essential tools to create and manage a thriving digital storefront. Whether you’re an early entrepreneur or a developer behind the next award-winning brand, Adobe has an e-commerce solution to help you get started and keep costs low.
Embrace the Magento Role Today
Adobe’s message makes it clear that Magento is no longer the focus of their promotional efforts. Instead, Adobe views Magento Open Source as a building block of Adobe Commerce, which is their flagship product. For the Magento community, this change in positioning initially raised concerns about the visibility of the Magento brand and its accessibility for small and medium-sized businesses (SMEs).
However, this clarity is liberating. By fully adopting Magento Open Source as a strong foundation for e-commerce innovation, the community can focus on evolving it independently.
Challenges: an obstacle to entry for SMEs
Adobe’s shift in focus has made it harder for small and medium-sized businesses (SMBs) to discover and adopt Magento Open Source. Without a clear marketing strategy, many SMEs risk never hearing about it.
Can e-commerce agencies alone take on the responsibility of promoting such a global brand? Will our individual promotional efforts be enough to maintain Magento’s importance in today’s dynamic and competitive ecosystem of e-commerce platforms? Although we are hopeful, reality suggests otherwise.
Opportunities for eCommerce Agencies
Despite these challenges, there is a positive side. As Adobe points out in Adobe Commerce, e-commerce agencies and community initiatives are growing. They create innovative tools and solutions that make Magento more accessible, customizable and powerful for merchants, helping to ensure its continued relevance in the world of e-commerce.
Attend the Meet the Magento Poland Conference in Poznań was a turning point in my perception of Magento. The event showcased the passion, collaboration and innovative spirit of the Magento community. Seeing how agencies, developers, and entrepreneurs are actively driving innovation in their Magento-based solutions made me realize that its future does not depend solely on Adobe. Instead, it’s all about community and the solutions we create together.
The Future of Magento Open Source vol. 2 panel at Meet Magento Poland
1. Stomach operating system: A community initiative ensuring the longevity and innovation of Magento. Learn more about Mage-OS here.
2. Dear Business: Known for its simplified frontend solution and partnerships like the one with Mollie, Hyvä Commerce illustrates how agencies can leverage Magento. Learn more about Hyvä Commerce here.
3. Sparq by Snowdog: The unique flavor of Snowdog’s Magento-based solutions shows how agencies can offer tailor-made products. Discover Sparq here.
4. Optimo Commerce by Interactiv4: Another great example of an agency-designed solution improving Magento. Discover Optimo Commerce here.
These examples highlight how the Magento community turns challenges into opportunities.
Conclusion: Build, Evolve, Contribute
As agencies and developers, we must accept the role of Magento as a cornerstone. Adobe has made its position clear and the ecosystem should embrace this clarity. Rather than waiting for Adobe to promote Magento Open Source as a product, we can sue them to create accessible, feature-rich, ready-to-use solutions for merchants.
Why it matters?
1. Empowering SMEs: Agencies can reduce barriers to entry for SMEs by developing unique solutions based on Magento.
2. Ecosystem Growth: A solid foundation like Magento Open Source promotes innovation and collaboration.
3. Contribute to the evolution of Magento: Community contributions will ensure that Magento remains a strong platform for years to come.
Eventually, Magento Open Source remains the cornerstone of e-commerce innovation. By assuming its role as a cornerstone and actively contributing to its growth, we can all benefit from a dynamic and thriving ecosystem.
