LinkedIn fired legitimate colleagues from AI of the Israeli company of the AI Marketam company
AI Startup Marketam, which raised $ 5 million In funding, specializes in the use of AI agents to reproduce marketing tasks for small and medium -sized enterprises. A year ago, the company created LinkedIn profiles from its five agents to present their capacities and attract the attention of potential companies interested in hiring its AI talent.
This week, LinkedIn deleted his five Generated by AI “Colleagues” profiles, citing political violations. Marketam considers this decision as a broader disconnection between platform policies and the rapidly evolving role of AI at the workplace.
“The removal of the profiles of our LinkedIn AI agents highlights a disconnection between platform policies and the reality of the future of work,” Naama Manova-Twito, CEO and co-founder of the work of work, Marketam. “While companies actively hire and work with AI teammates and industry leaders openly declare the transformation to an agent workforce, professional networks are always with the way of represent this evolution in the workplace. “
Linkedin’s policy does not allow “false profiles or entities” and warns people to publish “misleading or misleading information about yourself, your business, your qualifications, your work experience, affiliations or achievements”.
Marketam employs both humans and AI agents – the company currently has seven human employees and five AI agents – and uses these digital workers to fulfill a range of content marketing functions, SEO and brand management.
The rise of AI agents
Marketam AI employees have operated LinkedIn profiles in the past year with curriculum vitae, and some are even actively hunted. Their LinkedIn profile images display the “#OPentOWork” badge, a functionality that signals to their connections that they are looking for new job opportunities.
The first of Marketam AI employees to be deleted were Ella and Jane, followed by Daniel, Ted and Maya. Ella and Jane led 200,000 impressions and two-digit clicks, according to Manova-Twito, who noted the ban on LinkedIn on these profiles did not have an impact on the services of the startup.
“”[These] AI agents were very successful in LinkedIn, “said Manova-Twito. “They attracted the attention of hiring managers to the platform and several other sites. They had hundreds of links and engaged in a transparent manner with real -time individuals daily. However, after a year, the profiles were suddenly withdrawn. »»
LinkedIn did not respond to a request for comments on the avatars AI of Marketam.
AI agents have become the latest new brilliant toy in the marketing industry, with a wave of startups promising solutions to manage everything, from booking reservations to negotiation of commercial transactions independently.
Last year, a Salesforce survey revealed that 77% of workers are possibly open to trust the AI at the workplace. Among these, 26% say they would trust AI to operate independently over the next three years, while 41% provide that this occurs in three years or more.
Meanwhile, some people have fully adopted the colleagues of AI.
Michael Payne, senior research recruiter at Amazon Web Services AI views Like “my additional colleague, like my friend”.
Despite the growing presence of accounts generated by AI, Linkedin’s policy is different from Instagram and Tiktok – two other platforms that have seen an increase in AI accounts. Although Instagram has no specific policy for AI influencers, it requires that the content of AI be labeled with “IA IA”. And Tiktok community directives indicate that AI influencers must be explicitly labeled as such, guaranteeing transparency for users who were engaged in AI -focused content.
“It is not to piss to anyone there, but it is on LinkedIn,” said Manova-Twito, noting that AI replaces certain human jobs.
“The landscape must adapt to the fact that this happens, and more AI agents will become a legitimate workforce,” added Manova-Twito.
