Kéké Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter and television host, not to mention ADWEEK 2024 Brand Genius. And now she can add one more: brand manager.
Nature Cream– a Black founded and led brand offering hair care, color and styling products designed specifically for curly, coily and wavy hair – welcomed Palmer as its first-ever CBO.
“What really stood out to me about Creme of Nature was its commitment to celebrating Black beauty,” Palmer said in a statement. “From the beginning, we have created high-quality, effective products that truly address our unique hair textures and needs. This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I have a voice in shaping the future of a company that truly cares about the same things I do: l authenticity, representation and naturalness. beauty.”
Among his many accomplishments, Palmer founded the digital network CléTV in 2022 as a showcase for BIPOC (Black, Indigenous and People of Color) talent in entertainment roles.
His new book, Master of Me: The Memoir, a sequel to 2017’s I Don’t Belong to You, is set to be released in November, and next year will bring a new buddy comedy starring the singer-songwriter SZA and produced by the actor. and writer Issa Rae.
In her new role at Creme of Nature, Palmer will serve as an on-camera model and spokesperson for the brand, and she will also work closely with her team to shape its product lines by consulting on product innovation, advising on packaging developments and sharing product demonstrations.
She will influence brand direction, marketing and storytelling to help curate campaigns to engage the multicultural community. Palmer will be featured in digital and social media campaigns, in-store window displays and national advertising, with live appearances on behalf of Creme of Nature beginning later this year.
“Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings an authentic and relevant perspective: her deep connection to her roots, along with her insights and expertise, will help us better meet our customers’ needs.” , Marketing Director Chandra Coleman added. “Throughout Keke’s remarkable professional and personal career, she has demonstrated her authenticity, consistent with our brand philosophy. We believe that with Keke on our side, we can continue to grow and make a significant difference in the hair care industry. »
