Contained in the pitch deck that introduced in $25 million for Visible AI startup Vizit
The Boston-based startup Visitwho uses AI to rate the visual performance of the brand, announcement a recent $25 million Series B funding round, led by Industry Ventures and participation from eGateway Capital and Highmount Capital, among others.
To date, Vizit has raised more than $40 million, its CEO Jehan Hamedi told ADWEEK.
As large retailers increasingly turn to generative AI tools for image production, the question becomes whether this content resonates with their target audiences.
More than 195 billion stunning commercial images and videos are produced each year, according to the pitch deck shared exclusively with ADWEEK. This will increase with AI-created assets. The question is whether these images will reach the public.
Vizit’s goal? To improve the effectiveness of these images and videos, thereby increasing conversion rates and media spend efficiency, Hamedi said.
“The technology can simulate the reaction of this audience, thereby significantly reducing production time,” Hamedi said. Customers, including Unilever, Procter and Gamble, Nestlé, L’Oréal and Mars, can also use Vizit to benchmark the performance of their live content against competitors. It generates revenue through annual subscription fees.
Check out the pitch deck below.
