Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company.
Frame AI’s conversational intelligence allows marketers to extract insights from unstructured data in emails, calls, meetings, and other communications.
“While structured data has long been the foundation of CRM, unstructured data, like conversations, is the key to deeper understanding of customer sentiment, behavior and intent,” said Yamini Rangan, CEO from HubSpot, in a company press release. “With Frame AI, we can integrate this information into the customer platform to help businesses grow smarter and faster. »
Terms of the deal were not disclosed. Once completed, Frame AI will become a wholly owned subsidiary of HubSpot.
AI framework. Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. Charles and Brandon Reiss. Its conversational intelligence comes from the development of natural language processing (NLP) and machine learning technologies.
The Frame AI team is expected to join HubSpot and integrate Frame AI technology directly into Breeze, HubSpot’s family of AI-powered tools, which works across the CRM.
Dig Deeper: HubSpot unveils Breeze, its “complete AI solution”
Why we care. With HubSpot’s Copilot, available in multiple versions for specific teams, the company has pioneered the deployment of AI technologies to help marketers navigate CRM and execute marketing and other functions (media social, sales, service).
The acquisition of Frame AI helps power these marketing functions with more actionable data extracted from unstructured and overlooked clues in emails and other conversations. “It gets harder and harder every year to reach an audience,” said Nicholas Holland, HubSpot vice president of product and general manager of the marketing portfolio. this fall.
