How much is an ad from the Super Bowl [& Does It Get ROI]? A deep dive on data back
Whether you are an unconditional fan of the Super Bowl or, like me, prefer to look at superb owls, you must admit: the advertisements of the Super Bowl are rather great.
They are also quite expensive. And yet, Fox, which holds the rights of Super Bowl Lix, easily sold all the advertising spots for the big match on February 9, 2025.
Let’s take a look at what is happening in the most expensive television advertisements in the world, how much they cost throughout the history of the big game and what brands really remove it.
Table of contents
How much is an ad from the Super Bowl?
It is a bit difficult to put a number at the cost of an average non-subuper-Super Bol television announcement, because the figures can vary from a few hundred to several million dollars. But let’s give this question a context:
In 2024 (Kansas City Chiefs 25 – San Francisco 49ers 22), American and Canadian advertisers spent a 69 billion dollars estimated on television advertising. It is the GDP of Costa Rica. THE Top 10 television advertisers In the United States -We are talking about brands like Geico, Burger King and T -Mobile – spent a average nearly $ 7.5 million per week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
Initial advertising sales – These are the announcements you will see on the main television networks between around 8 p.m. and 11 p.m. or 7 a.m. and 10 p.m., depending on your time zone – should hit $ 19.12 million in 2024This is actually a slight decrease compared to 2023.
The “Loretta” announcement of 90 seconds from Google from the Super Bowl 2020 (Tampa Bay Buccaneers 31 – Chiefs 9) cost $ 16.8 million ($ 20.5 million today).
Forier a little further, let’s look at the five most expensive advertising points of 30 seconds during the 2020/21 broadcast television season, according to a Statista Report::
NBC Sunday Night Football: $ 783,718 per ad
Fox Thursday evening football: $ 624,626 per ad
NBC’s this is us: $ 476,352 per ad
NBC is The Voice (Monday): $ 254,224 per ad
Fox is the masked singer: $ 225,764 per ad
The rewards season is also CATNIP for advertisers, with a 30 -second place during the 2024 Oscars commanding an average of $ 2.2 million.
The announcement of Amazon 90 seconds “before Alexa” from 2020 cost $ 16.8 million ($ 20.5 million today).
In 2025, the 30 -second Super Bowl advertising points sold for around $ 7 million per pop. It is almost 220% more than an Oscar room, and almost 800% more than a Sunday evening football advertising of the regular season.
And it’s just to broadcast the ad – once. It does not take into account the spokespersons of celebrities, who earn a cost of $ 1 to 3 million each; Premium advertising agency costs; production and post-production costs; Even the marketing budget of the advertisements themselves.
In recent years, between 70 and 100 advertisements have been broadcast during each Super Bowl match, adding up to around 40 minutes of advertisements.
In 2012 (New York Giants 21 – New England Patriots 17), Super Bowl’s announcements cost $ 3.5 million ($ 4.9 million today) for a place of 30 seconds. The Rube Goldsbergian Rube music machine from Chevrolet and OK Go has taken up four months of preparation and cost $ 500,000 to $ 1 million to produce ($ 700,000 – $ 1.4 million today).
Some brands hang Hollywood directors for shoots, and although the figures are difficult to find, it is sure to assume that these administrators have raised money:
The Coen brothers produced the Mercedes Ad 2017 (Patriots 34 – Atlanta Falcons 28), a tribute to the film counter -culture Easy Rider. During the 1984 Super Bowl (Las Vegas Raiders 38 – Washington, DC 9), an Orwellian announcement in accordance with Ridley Scott presented the very first Apple Macintosh computer. David Fincher made a Brad Pitt Fanfarouf and Beer. Budweiser, Booking.com, Dunkin ‘and Volkswagen were Favorites from the Super Bowl 2024.
Even if Google and Amazon share the title of the most expensive advertising of the Super Bowl, the King of Beers is the King of Super Bowl Ad Spens. Anheuser-Busch spent around $ 470.5 million for its very popular budweiser advertisements between 1967 and 2020.
In 1999 (Denver Broncos 34 – Falcons 19), an announcement of the 30 -second Super Bowl cost $ 1.6 million ($ 3.1 million today).
The Spot “The Journey Begins” of 84 cost $ 16.2 million in 2017 ($ 20.1 million today), in fact among the most expensive announcements in the History Super Bowl.
How much can you buy with the cost of an ad from the Super Bowl?
Have millions of people burned a hole in your pocket but have missed the deadline for an announcement of the Super Bowl Lix? Here is what you could spend $ 7 million:
* It is illegal to have an owl as a pet in the American number on the basis of the estimates of wildlife rescues and zoos that feed large horns with horns.
What does not cost $ 7 million is software like Marketing center or our Advertising management software. You can build or manage your advertising campaigns, whether you target football fans or great lovers of owls.
How the prices for superbates have changed over time
The first Super Bowl was played in 1967 (Green Bay Packers 35 – Chiefs 10), and NBC and CBS billed $ 37,500 for each ad, about $ 360,000 in today’s money.
A decade later, in 1977 (Oakland Raiders 32 – Minnesota Vikings 14), brands offered more than $ 125,000 (around $ 675,000 today). In 1987 (Giants 39 – Broncos 20), 30 seconds cost $ 600,000 ($ 1.7 million today); In 1997 (Packers 35 – Patriots 21) it was 1.2 million dollars ($ 2.38 million today).
The announcement of Betty White Snickers of 2010 (New Orleans Saints 31 – Indianapolis Colts 17) would have cost $ 4 to 5 million ($ 5.8 to $ 7.3 million today).
Another decade, another (million) of dollars (s). In 2007 (Colts 29 – Chicago Bears 17), advertisements were on average $ 2.39 million ($ 3.72 million today); In 2017, it was $ 5 million ($ 6.5 million today).
Does an ad from the Super Bowl are worth the cost?
The short answer: probably not. Unless you do marketing for a brand with a positively enormous marketing budget, only one advertising place of $ 7 million is not even on the table.
But for brands that have this kind of spending, the return on investment can be important, with the advertisements of the Super Bowl in the Zeitgeist for several weeks before and after the big match. (I don’t look at the Super Bowl – But I definitely look at all advertisements as soon as they are online.)
And 123 million American viewers watched the Super Bowl LVIII – secondly after the landing of the moon – and Almost a third of viewers Say that advertisements are their favorite game of the game. Your announcement of $ 7 million gets a lot of eyeballs on it.
According to Kantar Research In 2021, “The ads of the Super Bowl broadcast an average return on investment (king) of $ 4.60 per dollar spent, with many two -digit brands.”
Brad Adgate, describes as a veteran media analyst, told the New York Times in 2024“In this time of fragmentation, the Super Bowl is what television was.”
It is undoubtedly the only real live event on the mass market of the year, reaching almost all demographics. Beauty brands like Nyx and Dove have entered the Super Bowl advertising game, putting the lie to anyone who thinks football is not for girls, women or drag queens.
In a 2024 Interview with NPRMaria Rodas put the king of an announcement from the Super Bowl in simple terms. Rodas is a marketing professor at the University of Illinois Urbana-Champaign, and a self-written “big fan” of Super Bowl advertisements-in his house, the floor is authorized during the game but not during advertisements.
Rodas told NPR: “[Super Bowl ads are] Like mini-films. [Advertisers] Hire these great celebrities. The production value is crazy. And so all of a sudden, $ 7 million are probably, as, the smallest of what they spend compared to others [of the money] that they put to create them.
“Having this almost indexious attention offers an incredible opportunity for marketing specialists to create a story, to really connect to a much deeper level with consumers.”
Super bowl marketing lessons
This connection is important that you have a budget of $ 7 million or $ 700.
And many brands have found alternative To take off $ 7 million.
So do not despair if you do marketing with a modest budget or even served – $ 7 million can buy you more than 100 million viewers, but no amount of money can compensate bad marketing.
