Jack Bamberger, general manager of TikTok’s U.S. agency business, left the company on Jan. 3, according to a person with direct knowledge.
A second ad agency source told ADWEEK that a TikTok representative confirmed Bamberger’s departure to them.
This move coincides with the intensification of TikTok challengesincluding a possible US ban scheduled for January 19.
Bamberger did not respond to a request for comment. TikTok declined to comment on Bamberger’s employment.
It’s unclear whether TikTok plans to fill Bamberger’s position.
Bamberger joined TikTok in March and resigned in December, according to the first source. He served as the primary liaison between the platform and its advertising partners and was responsible for fostering relationships with key agencies. Before TikTok, Bamberger was a strategic advisor at In-Game Anzu advertising platform and previously led global partnerships at Verizon Media.
Bamberger’s departure follows the recent departure of Samir SinghHead of TikTok Advertising Sales for North America.
With the threat of a ban looming in the United States, the platform’s advertising business, a key revenue source, faces potential disruption, prompting advertisers to reevaluate their investment on TikTok.
The Supreme Court will hear arguments on the potential ban on January 10. Meanwhile, TikTok will be at CES this week, where executives will outline strategies for marketers to leverage its platform.
