Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer.
Tracking campaign reach and frequency has been a frustrating headache for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.
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But the Brand Report simplifies things considerably. It consolidates data from multiple tools, giving you a centralized platform to analyze key performance indicators (KPIs) and understand how your campaigns are performing based on demographics.
Here is the truth:
Consolidated Data: The report brings together crucial metrics in one place, eliminating the need to jump from one report to another. Granular insights: You can easily filter results by age, gender, and other key demographics to better understand your audience. Easy access: The brand report is conveniently located in the Google Ads dashboard, under “Insights & Reports”.
Why we care. The Brand Report solves a major problem for brand advertisers. By providing deduplicated metrics, you can:
See clearly who you are reaching in all your campaigns. Identify potential overspends on the same audiences. Make faster, more informed decisions about your brand advertising investments.
Important considerations:
Current Limitations: The Brand Report is currently only available at the single account level. It also has limits on the number of campaigns and data duration. Excluded campaign types: Search, Shopping, and Max Performance campaigns are currently not supported by the Brand Report.
What’s next?
Although the initial version has some limitations, the brand report represents a significant step forward. Keep an eye out for future updates that include support for additional campaign types, such as Search, Shopping, and Performance Max.
