Google Ads users see a new “Video” option in the Assets section. Clicking on the option takes users to the familiar “Add Video” screen, streamlining the upload process. This could change the way advertisers manage and use video content.
Marketers will be looking for performance metrics for video assets versus traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Why we care. This update may show that Google plans to use more video in search and other campaigns. This could change advertising strategies for 2025. While videos have long been part of the shared library, their direct availability in the Assets section simplifies their use. This could open the door to broader experimentation and be a game changer for those struggling with click-through rates.
What they say. The feature was first spotted in the UI by Craig Graham:
It’s not widespread yet, as advertisers with accounts in the UK, US and Europe don’t see it. Google confirmed to us that this was a test carried out with selected customers.
“We’re running a small pilot with select customers featuring advertiser-provided video assets in Search ads. We don’t have anything to share beyond that, but I can keep you posted on the development on our side,” said a Google spokesperson.
