A new offering from Adomni, Smart Video Everywhere, seeks to address the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni now seeks to integrate the complex consumer journey across home video streaming across CTV, Netflix, Amazon Prime Video and YouTube, as well as contextually relevant videos in DOOH environments and online video.
Why we care. Like almost every other channel in this digital world, the video channel is not really a single channel. People consume video content at home on streaming television and on the go on mobile devices. They will see DOOH video in subway stations or on store screens. They will move agnostically from Amazon Prime to YouTube to find content that engages them.
For advertisers looking to follow the consumer journey across all of these video channels, a solution that integrates access to them must be attractive.
The differentiators of Smart Video Everywhere. Adomni highlights the following differentiators in its new solution:
Unified cross-channel purchasing. Integrated ad buying across CTV, online video, YouTube and DOOH.
Premium inventory. Premium advertising offering, including Netflix, Amazon Prime Video and YouTube.
Holistic reporting and attribution. Cross-channel attribution and measurement.
AI-powered capabilities. Intelligent targeting, creative optimization and real-time campaign insights.
“By deploying the Smart Video Everywhere program, we are solving the complex challenge of reaching consumers throughout their video journey, whether they are streaming content at home, commuting, shopping, or consuming content on the go.” , Jonathan said. Gudai, CEO of Adomni, in a statement.
Dig Deeper: Improve video to increase sales
