Driving Growth Through Consumer-Centric Strategies with Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at US manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share his approach to driving transformation and growth.
Drawing on his extensive experience as a business leader, Kris explains his four key operating principles for building successful brands. She highlights how Newell Brands is meeting industry challenges by remaining consumer-focused and embracing innovation.
From launching remarkable products like the Sharpie Creative Marker to leveraging insights to address unmet needs, she shares how her team is setting new standards for growth and differentiation.
Whether you’re navigating branding or looking for new approaches to innovation, Kris’ ideas offer practical inspiration for excelling in today’s dynamic marketplace.
Key points to remember:
Key operating principles: How understanding users, trends and product differentiation drives growth.
Transform challenges into opportunities: How data and innovation can help address and capitalize on headwinds.
Consumer-centric innovation: How understanding unmet needs and leveraging consumer insights can lead to game-changing product launches.
