Dove Print Special Edition of “Sports Reillustrated” before the Super Bowl 59
Sports Illustrated has become reillusted sports before the Super Bowl, in partnership with Dove As part of its current “Body Confident Sport” program.
Honor Dayagaö ‘Smoke, a 10 -year wrestler from the Tonawanda reserve, is the star of the magazine’s historic promotional number, who will be available for subscribers as part of the March 13 issue.
The collaboration has on advance the Super Bowl 59, where Dove will broadcast a 30 -second place of Ogilvy during the fourth quarter of the match. Advertising will approach that almost half of girls abandon sport at the age of 14 due to the low confidence of the body.
“At Dove, we know the prevalence of body conversation in sport – which often focuses on appearance rather than ability – body confidence of girls,” said Marcela Melero, director of growth at Dove Personal Care North America in a press release.
She cited Dove data that shows that 48% of girls abandon sport after being informed that they had the wrong type of body, adding: “It is time to inspire change, not only in the way we see Young athletes, but in the way we talk to them. “”
Noelani Spicer A San Antonio athletics para-athletics is one of the stars of the mockery in the magazine.Dove
The big game plans of the brand belonging to Unilever follow its 2024 Super Bowl campaign Who represented girls practicing sports up to “It’s a Hard-Knock Life”, of the musical Annie.
A great self -esteem bowl
In collaboration with the Network of Confident Sports Partners from Dove in Dove, including Boys & Girls Clubs of America, Big Brothers Big Sisters of America, Women’s National Football Conference, Women’s Sports Foundation, The Positive Coaching Alliance and others, Sports Reillustrated ” celebrates the stories of the everyday athletes and the rising stars bringing confidence in the world of sport, “said Dove in a press release.
He presents profiles on athletes, notably Noelani Spicer, a 12-year athletics para-athlete from San Antonio, TX; Carmen Wilkey, athlete of athletics of 12 years of Severance, CO; and Calyx Watkins, a 14 -year -old basketball player from Detroit, mi.
The magazine offers full page ads for the brand.Dove
The work also presents advertisements for reference to the campaigns “Real Beauty” and “Beauty Never Old” from Dove. It is based on the long -standing “self -esteem project” of the company, an educational initiative which has reached more than 114 million young people in 153 countries since 2004.
The adjacent campaign of Dove “ Never Beding Old ” also obtains a mention.Dove
As part of this, the “Body Confision Sport” program provides resources to parents, teachers, mentors and children to help young girls solve the problems of the body and self -esteem when they become women.
A rally to mark the launch of the magazine will take place in New Orleans, Los Angeles and the Ambassadors Dove, in particular the legends of tennis Venus Williams and Billie-Jean King and the Olympic gold medalist with Tara Davis- Woodhall.
Stephen Cannella, editor -in -chief of Sports Illustrated, said: “As a publication deeply engaged in the narration which presents power and athletes of impact at all levels, Sports Illustrated is proud to associate with Dove, a A brand dedicated to the defense of girls and women of all ages.
“By reillusting what it looks like being an athlete, we hope we can inspire readers to rethink how we see and support young athletes in our life.”
