Ddb Appointed a new management team in North America to further integrate its DDB Chicago, Adam & Eveddb and Alma agencies.
Caroline Winterton, former Director General (CEO) of Adam & Eveddb US, was promoted to the CEO of DDB in North America – a role left vacant since Justin Thomas-Cocopeland left In 2023. Winterton will supervise Adam & Eveddb and DDB Chicago, after the departure of the former CEO of the latter for Droga5 in October.
DDB also raised Isaac Mizrahi, CEO of the multicultural marketing agency Alma, at the new DDB in chief DDB of the operation in North America (COO). He will continue to lead Alma in his wide role.
In addition, the agency network has hired Laura Cona as a leader in growth and marketing. Cona was previously director of growth growth at VML.
The new DDB management team is supplemented by the financial director Justin Gee; Chief factor of peoples, Americas, Micheline Lewis; World President and CCO Chaka Sobhani; And Tomas Gonsocik, Director General of World Strategy (CSO), which retains all their roles.
“With this incredible management team in place, we are delighted with the future of DDB North America,” said Alex Lubar, a global CEO of DDB Worldwide, in a statement. “Our unified approach will allow us to rely on our creative momentum and continue to generate results for our customers, while unlocking new growth opportunities for our teams.”
DDB’s restructuring comes in the middle of the parent company The control provided by Omnicom Group of the Rival Portfolio Interpublic Group (IPG), an agreement that should conclude in the second half of this year.
Industry initiates predict that the link lead to consolidation and elimination Inherited creative agency brands.
Other portfolio companies follow this agency consolidation model. Earlier this month, Publicis Combined Group His agencies Leo Burnett and Publicis around the world in a creative network called Leo. And last year, WPP merged Wunderman Thompson and Vmly & R into a single VML.
DDB itself has already been by restructuring in North America, Fusion of the DDB New York with Adam & even In an Adam & Eveddb in 2023.
