David Beckham discovers his secret twin brother in the teaser of Stella Artois Super Bowl
There is only one David Beckham. A true football legend, international star, founder of the Haig Club, president of Inter Miami and posh Spice’s husband.
In Stella Artois Super Bowl 59 However, there is not only one David Beckham. In fact, there are two.
After debutg As an ambassador of the brand For Belgian beer from Anheuser-Busch (AB INBEV) in March 2024, Beckham presents Stella’s first advertisement in Big Game since 2019.
“Big News”, the agency’s teaser, shows Beckham meeting his fictitious parents in an English bar. Around a cold pint, he discovers that he has a brother lost for a long time in America, “the other David”.
Designed to promote Stella’s new slogan, “for moments that are worth more”, the spot highlights the way people can connect around a glass of Stella.
The 30 -second teaser ends with Beckham holding a photo of his brother who has been missing for a long time, launching his research before the Big Game.
Stella’s return to the field
The national campaign marks Stella’s return to the Super Bowl after a five -year interruption. The brand’s latest Big Game advertisement in 2019 has seen Sarah Jessica Parker and Jeff Bridges Resume their emblematic characters of Sex and the City and The Big Lebowski: Carrie Bradshaw and The Dude.
The owner AB Inbev will broadcast spots promoting four other brands: Bud Light, BudweiserBusch Light and Michelob Ultra – and occupy three minutes of national advertising time and 45 seconds of regional slots.
The company confirmed to Adweek that she had increased her budget compared to last year, but did not disclose a figure. Whatever the winner on the field, the brewer’s team will take care to win the Trophy for the greatest advertiser of the Super Bowl among all the companies of beer, alcohol and consumer goods wrapped in 2025.
Beckham is not unrelated to the advertisements of the Super Bowl. In 2025, he directed the Uber Eats campaign alongside the actors of Friends Jennifer Aniston and David SchwimmerAs well as his wife, Popstar who became a fashion designer, Victoria Beckham.
For the latest advertising news of the Super Bowl 59: who is participating, who comes out, teasers, full advertisements and much more – consult Adweek’s Super Bowl advertisements monitoring.
