Cheetos designs a police with “the other hand” and it is a cheese disaster
Statistics of the day: 99% of people eat Cheetos With their dominant hand, coating it with an affectionately known sticky dust under the name of Guépard and making it useless for daily activity.
If the snacker is not ambidextrous, the hijinks can follow.
It is the Cheetos Mythology, anyway, and it is more anecdotal than data based on, to tell the truth. But the brand doubles this intentionally silly concept with a new campaign focused on design, releasing a font entirely created by non -dominant “the other hand”.
In short, it is a roughly drawn disaster, which makes it hilarious.
“Turk off from Helvetica, Cheetos disrupts the world of typography”, according to the brand, which launched the effort of the National Writing Day (January 23).
To promote the police – which exists IRL – the brand has made its debut on a satirical video on the manufacture of the “other hand police” with the legend of advertising and Goodby, Silverstein & Partners founder Rich Silverstein. He, like everyone in the clip, tackles the project of a hand which is not covered with bright orange Guépre dust.
Silverstein, with a nod, calls the work “a great responsibility” in the serious false-documentary, which suggests that the police could be used on tattoos, traffic signs, corporate communications, tombstones and tiktok videos.
“The Otor Hand Font” is a roughly drawn disaster, which makes him hilarious.Cheetos
Ryan Self, Executive Director of Design of the Agence Branch of the Agency called Silverstein Goodby & Partners, makes some major (impassive) statements in the short film, calling the police “Perfection in design – that’s our most Great success to this day – it will change the way people think of typography for years, even centuries, to come. »»
To make fun of themselves, the creatives have included difficult (false) police criticisms (mid-star coast and “an insult to the design”, for example) in the video.
Following a viral blow
“The Otor Hand Font” is a cheeky campaign of last year entitled “The other hand”, which has become viral with its videos, out -of -home advertisements, celebrity ties and stunts.
The new effort “continues to show the mischievous and disorderly consequences of snakes on cheetahs”, according to Chris BellingerCreative director of Pepsico Foods US, while explaining “a very real human truth: most people use their dominant hand to eat cheetos, which means that they must do almost everything in life using their” other ” hand “.
The font is available on cheetos.com and via a chrome browser plug-in (find the tutorial here), and the challenge for consumers is to try it “in unexpected places, from work to personal projects”.
Those who display the annoying results on social could win a bag of limited edition cheetos inspired by the other hand.
