The most influential CMOs are those who have propelled themselves and strengthened their organizations, proving indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses.
Through their work, these marketing leaders are setting the standard for effective marketing leadership and paving the way for the next generation of industry leaders. They are the forefront of marketing, and ADWEEK is proud to announce, as part of our overall strategy Avant-garde Marketing Programthe third annual Marketing Vanguard Awards.
At the Marketing Vanguard Summit in Chicago this May, we will unveil and honor 15 marketing leaders who prove they consistently do the following:
Advocate for marketing practice. Use their visibility and voice to drive the business. Position marketing as an engine of growth in the organization. Can quantify the value of marketing in the organization.
Each candidate must also submit the name of a so-called next leader on their team who will make the final list alongside them: someone who is the CMO’s right-hand man, their sidekick, or their essential collaborator. Please note that registrations will not be considered without this.
We will also look to honor graduating CEOs as CMOs – general managers who understand, support and lead their company’s marketing agenda – who have already had this mission during their careers.
The registration deadline is February 4 with extensions available upon request. Read all about 2024 Marketing Vanguard Award Winners.
