Internet Marketing
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4 Ways to Fix Bad Data and Improve Your AI
As marketing analytics rapidly evolves into an AI-driven field, a major challenge threatens to derail progress: bad data. Although AI…
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4 tendances et stratégies marketing qui pourraient ne pas survivre en 2025 [New Research]
Mots-clés, référencement, blogs – la liste des tactiques marketing que les devins ont déclarées mortes est longue et pas tout…
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How to Apply Your Lead Scoring Strategy in HubSpot and Monday.com
In my previous article for MarTech, I offered advice to marketers looking to revamp their lead scoring strategy for 2025.…
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The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers
If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder…
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5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom]
I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind…
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The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]
2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across…
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AI is Disrupting the Search Landscape: What Marketers Need to Know Now
People prefer the simpler route. When they’re looking for information, that now means they’re turning to generative AI tools, like…
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Stop defending your marketing budget – start proving its value
Let’s be honest: Gartner’s latest CMO spending report probably made you sick to your stomach. Marketing budgets are down 15%…
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7 Proven Strategies for Effective B2B Customer Retention
To paraphrase an old saying: “New customers are money; old customers are worth gold. Retaining the customers you already have…
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Data, AI and advertising: 2025 forecasts
In the new year, advertisers will look to improve ad experiences and targeting to become more effective. Although public expectations…
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