Internet Marketing
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How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small…
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Do marketers trust AI too much? How to avoid the strategic pitfall
AI tools are transforming the way marketers research, write, and make decisions. But this increasing reliance on automation could carry…
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Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…
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Fighting Video Marketing Fragmentation
A new offering from Adomni, Smart Video Everywhere, seeks to address the challenges of the fragmented video marketing space and…
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How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job…
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Comment rédiger une stratégie de marketing de contenu d’une page en quelques heures
Pour que tout le monde soit sur la même longueur d’onde avec le marketing de contenu de votre marque, vous…
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Could TikTok be banned… today?
Wwhat we know now: TikTok will be banned this Sunday, January 19 if it does not demonstrate its desire to…
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AI continues to help marketers in their quest for authenticity: report
Marketers’ rapid adoption of AI is allowing them to try different strategies and focus more on authenticity, according to HubSpot’s…
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Don’t have time to implement time-saving AI tools? Here’s what to do.
An overwhelming workload prevents marketers from learning or implementing AI tools that can reduce this load. This, in a nutshell,…
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Social media and influencers: 2025 forecasts
Social media platforms are portals to deep and meaningful engagement with customers. It’s also the place where content creators and…
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