Internet Marketing
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How to Select a CMS That Powers SEO, Personalization, and Growth
As the customer journey becomes more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven…
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Comment créer un plan d’action : un guide simple pour les spécialistes du marketing
Il y a quelques années, j’ai fait face à l’une des campagnes les plus exigeantes de ma carrière. Le projet…
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Microsoft Clarity launches Google Ads integration
You can now directly tie campaign performance to user behavior, bridging a critical gap between ad spend and engagement metrics.…
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What is a media mix and the most effective types [HubSpot Blog Data]
I realized that to truly connect with customers, it is essential to be present wherever they are, whether on social…
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Why Culture is Key to Brand Marketing Influence
I recently interviewed Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do, and…
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CDP consolidation continues, as Rokt picks up mParticle
For the third time in six weeks, the M&A activity visited the customer data platform (CDP) market on Thursday, when…
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IAB expects digital advertising growth to slow significantly this year
Digital advertising in the United States will see a 7.3% increase over last year’s spending, according to the latest IAB…
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News and releases on AI-based martech technologies: January 16
Will companies purely specializing in artificial intelligence ever be profitable? If OpenAI is a bellwether, it’s hard to see how.…
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2025 indicators that matter: how to sustain your marketing by Agital
Agital provides marketing services that create measurable impact for its clients, partners, employees and the industry. With a national presence…
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What Martech Practitioners Can Learn From a NASA Engineer
What can a NASA engineer teach the martech community? Many lessons, and the most valuable ones, go beyond technical expertise…
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