Internet Marketing
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How to Overcome 5 Barriers to Adopting AI in Marketing Analytics
AI is poised to transform the way we work, but its full potential remains untapped. In the field of marketing…
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Story-Driven Marketing Campaigns: The Best of MarTechBot
The best of MarTechBot presents the MarTechBot responses to reader-submitted prompts. Learn more about how marketers use MarTechBot here. The…
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Are your CX metrics hurting your customer experience?
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is best. Net Promoter…
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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email…
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Using video for branding: 5 best brand examples
Video is quickly becoming most marketers’ preferred tool for connecting and reaching new audiences. Branding videos are undeniably effective: including…
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Marketing traditionnel vs marketing numérique : pourquoi pas les deux ?
Le marketing traditionnel versus le marketing numérique est devenu un sujet brûlant parmi les professionnels du marketing. J’ai décidé de…
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The marketing community responds, as time is running out on TikTok (for now)
Popular online video platform TikTok became unavailable over the weekend as a law banning the app in the United States…
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3 essential marketing writing rules to gain the trust of your prospects
When your prospects go into a sales call with little to no research, they want one thing from your marketing…
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Your free pass to MarTech Spring 2025 is waiting for you!
New year, new opportunities – same goal: take your marketing campaigns to the next level of success. How? Technology. The…
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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We transformed our standard dev email flow into an AI-powered conversion powerhouse. Here’s what we did, what worked (and what…
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