Internet Marketing
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Applying the Scientific Method to Performance
There is always a lot of buzz around marketing performance optimization and testing. Rightly so. Technology of course helps in…
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How to use the weighted average formula in Excel
If someone asks me to find the average of five values – 1, 4, 7, 8 and 10 – the…
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3 Reports in GA4 That Use Analytics to Eliminate Customer Friction
Do you feel like your marketing team is drowning in analytics reports? You are not alone. Data surrounds today’s marketers,…
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What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who…
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I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics…
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7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program…
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Lessons from the rise of AI in 2024 and a pragmatic path for marketing in 2025
As 2024 draws to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this…
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AI Transformation: Predictions for 2025
The last year has seen a lot of potential with all kinds of AI-based tools and updates. Studies also show…
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What is a mind map? Explore a powerful tool for creative problem solving
Do you sometimes have trouble visualizing your ideas or consolidating your thoughts in one place? I certainly did. As a…
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How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content…
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