Internet Marketing
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Scalable & Collaborative eCommerce Design
As designers and developers, we often find ourselves in the same situation—starting a project from a blank file and setting…
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5 steps to make “Work smart and reinvent things” your 2025 marketing motto
It happens at the end of every year: many content and marketing projects remain unfinished or uncertain. Instead of stressing…
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From guesswork to growth: how to build a customer-centric marketing strategy
As marketers, we have put a lot of effort into getting things wrong. We think we know what we are…
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Take the 2025 survey on the state of your battery
TL;DR: here is a link to take our new 2025 survey on the state of your battery. How is your…
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The 13-point roadmap for thriving in the age of AI search
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Here’s a 13-point roadmap to help you deal…
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The Ins-and-Outs of Content Optimization, Straight From a Marketer
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages.…
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TikTok files appeal to the Supreme Court
TikTok today took its battle against the Protecting Americans from Apps Controlled by Foreign Adversaries Act to the U.S. Supreme…
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Marketing is over for 2024 and the best strategies for the new year, according to Spotify’s global head of business marketing
By mid-December, my Instagram feed is full of Spotify Wrapped playlists from my friends. So I began my celebratory and…
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Persona Creation for Account-Based Marketing (ABM): The Best of MarTechBot
The best of MarTechBot presents the MarTechBot responses to reader-submitted prompts. Learn more about how marketers use MarTechBot here. The…
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7 AI Automation Examples That Will Streamline Your Marketing Strategy
Just when it seems like I can’t write anything else about AI, I come along with another blog post on…
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