Internet Marketing
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What Are Content Managers, and How Do You Become One?
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…
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The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…
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The 9 constituent elements of the organizational structure of a company [With Diagrams]
I know that behind every great company, division or team is a great organizational structure: one that fits the goals…
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What is lost when AI-generated characters lie and make false statements?
Meta has just learned the hard way that no one likes fake friends. Users quickly spotted the company’s AI-generated profiles…
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How AI can combat the “paradox of choice” and improve customer outcomes
With consumers feeling pressured by rising prices and faced with too many choices when shopping online, brands are turning to…
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News and releases on AI-based martech technologies: January 9
It is terribly easy to poison a large language model (LLM). What’s even more annoying is that you don’t need…
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AI Agents: Forecast for 2025
For many marketers, handing over customer interactions to an automated genAI-based process requires a leap of faith. The good news…
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Amazon’s new retail advertising service brings RMN to the masses
Amazon’s new retail advertising service makes retail media networks available to everyone. The service allows retailers to use Amazon’s powerful…
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SAP to launch loyalty management solution for retailers
A new loyalty management solution for retailers and CPG brands will be launched by SAP in the second half of…
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Martech Disappointment Grows Despite Increased Usage
The results of the most recent CMO survey have been released, providing new insights into the state of marketing strategies.…
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