Content Marketing
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Brave Commerce: TikTok, Meta and the Changing Media Landscape
In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, discuss…
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Little Caesars returns to the Super Bowl after its 2020 debut
Pizza chain Little Caesars is returning to the Super Bowl to debut the #1 spot in a new multi-channel campaign…
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ZipRecruiter and Norelco mine the dark world of severance for new ads
Lumon Industries is looking for employees with “wisdom, etiquette and zeal,” according to a creepy recruiting ad that conveniently fails…
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Totino’s Super Bowl 59 Teaser Hints at More Alien Interactions
Totino’s Pizza Rolls is betting that snacks, comedy and aliens will be the way to people’s hearts and stomachs with…
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Local Meteorologists React to Allen Media Hub Announcement
After Allen Media Broadcasting announced it would broadcast some local weather forecasts on The Weather Channel in Atlanta, backlash came…
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Veteran journalist Chuck Goudie will leave WLS in Chicago
WLS investigative journalist Chuck Goudie left the Chicago-owned ABC station after more than 40 years. Goudie began working at the…
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Navigating the Changing Pet Care Market with Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, Chief Marketing…
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Powering a Healthier World: Inside Reckitt’s Mission with Nick Horan
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, Global Head of Brand Experience…
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Netflix Reveals First Ad Tier Price Hike
The numbers 18.91 million — Netflix paid subscriber net additions in the fourth quarter. 302 million — The streamer’s total…
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How Netflix and other streamers hit record ratings in December
Streamers had a holiday season full of football and blockbusters. According to Nielsen ratings of its December 2024 gauge report…
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