Bride the advantages for health and retail for the elderly with soda health
In this episode of the Podcast Brave Commerce, welcomes Rachel Tipograph, founder and CEO of Mikmak, and Sarah Hofstetter, president of Tarningo, plunging into the unexploited potential of Medicare Advantage with the Health Technology Society Julie Fleischer, the Director General and L ‘Chief experience of Soda Health Health Technology, Director General and Principal Experience Officer and Jared Childs, Vice-President of Commercial Development.
Together, they unpack how the $ 30 billion basin in “use-ou-lose-it” profits available to 35 million Americans over the age of 65 reshapes the trade landscape for brands, retailers and health plans.
Find out how SODA’s health uses innovative fintech solutions to connect health benefits to retail and CPG opportunities, allowing the elderly to make preventive purchases ranging from over -the -counter drugs to healthy food options. Julie and Jared discuss how retailers intensify to hire this high -value demographic group, and why brands must act now to capture their share of this nascent market.
With real information on the evolution of consumer health trends, usable advice for brands and a vision of the future of personalized health benefits, this episode is a must for those who are ready to innovate ‘Intersection of consumer health, trade and behavior.
The main dishes to remember:
Understand the opportunity: Find out how $ 30 billion in Dollars Medicare Advantage can fuel additional sales for brands and retailers
Engage the consumer 65+: Learn to connect with this growing demography and health -focused healthy and compliant
Stages usable for brands: Keep information on how to unlock this market with targeted awareness, data -based campaigns and measurable return on investment
