- Internet Marketing
How to Overcome 5 Barriers to Adopting AI in Marketing Analytics
AI is poised to transform the way we work, but its full potential remains untapped. In the field of marketing…
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Story-Driven Marketing Campaigns: The Best of MarTechBot
The best of MarTechBot presents the MarTechBot responses to reader-submitted prompts. Learn more about how marketers use MarTechBot here. The…
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Are your CX metrics hurting your customer experience?
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is best. Net Promoter…
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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email…
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Using video for branding: 5 best brand examples
Video is quickly becoming most marketers’ preferred tool for connecting and reaching new audiences. Branding videos are undeniably effective: including…
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Marketing traditionnel vs marketing numérique : pourquoi pas les deux ?
Le marketing traditionnel versus le marketing numérique est devenu un sujet brûlant parmi les professionnels du marketing. J’ai décidé de…
Read More » - Content Marketing
Allen Media plans to broadcast weather in 2025
Amid reports of further cost cuts and layoffs, Allen Media Broadcasting announced Saturday that it would centralize its weather forecasts.…
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TikTok tells advertisers that US campaigns will resume on Sunday after temporary pause
In an about-face, TikTok told advertisers that ad campaigns targeting U.S. audiences would resume running ads on Sunday, following the…
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These 10 American brands spent the most on TikTok ads last year
After become dark for a few hours this weekend, TikTok is back following President-elect Donald Trump’s pledge to delay a…
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The marketing community responds, as time is running out on TikTok (for now)
Popular online video platform TikTok became unavailable over the weekend as a law banning the app in the United States…
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