- Internet Marketing
Are AI tools shaping your intentions more than you think?
I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt.…
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The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it…
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This airport retailer launches advertising business in North America
Brands will soon be able to buy in-store ads in more than 340 airport, resort and train station stores across…
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10 Reasons Why No One Is Watching Your Video Content
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…
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How to Become a Content Creator: Steps, Tips, & Truths You Can’t Ignore in 2025
Here’s the thing about content creators — everyone is one, but few are at the same time. For instance, I…
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Like Lin-Manuel Miranda or Gene Kelly; Marketers Can Now Be a Triple Threat with Optimove
Lin-Manuel Miranda, creator and star of “Hamilton” and “In the Heights,” excels in acting, singing and dancing. Gene Kelly was…
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Independent agencies seek competitive advantage as talent rejects WPP office mandate
WPP made a bold move last week as the first major advertising company to require its more than 100,000 employees…
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Forget Fear, Joyful Marketing Works: Examples from Great Brands
As founder and CEO of The Joy Brigade, Shabnam Mogharabi advises people to rebel with joy. She adopted this strategy…
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We Are Social promotes Rebecca Coleman to CEO, North America
Social creative agency We are social raised the American CEO Rebecca Coleman to the CEO of North America to oversee…
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How to Deliver a Convincing Customer Education Pitch
Securing buy-in for a customer education program can feel like an uphill battle. Customer education initiatives are often deprioritized due…
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